JNBY Group Names Zhou Xun, Ju Xiaowen, Yoo Ah-in as Ambassadors – WWD

SHANGHAI–Main Chinese language designer model group JNBY has introduced an alliance with three well-known faces. The corporate’s flagship label JNBY chosen high Chinese language mannequin Ju Xiaowen as its first ever model ambassador, whereas its ladies’s put on model LESS nabbed actress Zhou Xun, the primary time the A-lister has endorsed a home Chinese language ladies’s clothes model. In the meantime, Yoo Ah-in, the South Korean actor and artwork gallerist is the face of males’s put on Croquis.

Whereas primary line JNBY is thought for its brilliant and colourful prints, newer model LESS is extra of a restrained and minimalist look. “Zhou Xun’s free, simple and unrestrained angle in the direction of life coincides with the idea of ‘life is subtraction, development is addition” that the LESS model has all the time emphasised’” stated JNBY Group. “The model values is centered on ‘simplicity, refinement, independence and rationality’.”

JNBY, which stands for “Simply Naturally Be Your self”, was based in Hangzhou in 1994. The group additionally operates different labels in its portfolio Sketch, LESS, jnby by JNBY, and POMME DE TERRE and has expanded into worldwide markets together with Europe, Australia, and Japan.

Ju Xiaowen 
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Zhou Xun 
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Yoo Ah-in 
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