Jil Sander to Show a Positive, Optimistic Spring 2022 Women’s Lineup – WWD

MILAN — Lucie and Luke Meier need to have a look at the longer term with positivity and optimism, two components that can outline the temper of their Jil Sander ladies’s assortment, which can be unveiled with a bodily runway present throughout Milan Fashion Week on Wednesday at 7 p.m. native time.

As they admitted throughout a gathering on the Jil Sander showroom just a few days forward of the present, the truth that they simply had a child — an exquisite woman born in June — is definitely influencing their imaginative and prescient.

“We see this future forward that needs to be written and we really feel so excited in regards to the concept of introducing her to the individuals we love, and present her the place and the issues we like,” stated Lucie Meier.

“She must be taught the whole lot and, on the similar time, now we have this chance to expertise issues that we already know prefer it’s the primary time for us, too,” stated Luke Meier.

The miracle of life taking place in entrance of their eyes is having a major affect on the general strategy of the Jil Sander artistic administrators, two people who, whereas showing reserved and virtually shy in contrast with their extra flamboyant and eccentric friends, really stand out from the gang with their delicate, sleek personalities.

And, amid this celebration of life, Jil Sander with its runway present will carry life to an deserted actual property improvement in Milan, which within the thoughts of its builders was anticipated to change into a high-end residential space with quite a lot of amenities, however was by no means actually accomplished.

This can the primary bodily runway present staged by the model because the outbreak of the coronavirus pandemic final yr.

“We don’t need to change into repetitive speaking in regards to the pandemic, however actually I can not take into consideration one thing related that hit the entire world within the close to previous,” stated Luke Meier. “In a approach, now we have to adapt to this, which doesn’t imply that we don’t need to care anymore, however since that is the brand new actuality, we’re all requested to cope with it and probably look forward with hope.”

Vogue-wise, the designers translated this want for optimism into a group that mixes the model’s signature extra inflexible silhouettes with a brand new sense of fluidity. “It’s very a lot in regards to the contrasts between inflexible and fluid, laborious and tender, masculine and female,” stated Lucie Meier.

As well as, Luke Meier revealed that this season they employed primarily pure materials and plenty of of them had been manipulated with dyeing processes and floor therapies for an artisanal strategy.

When it comes to colours, the designers continued to discover a wider palette, which this season will embrace a number of sorbets. “It’s not about vibrant shades, it’s extra about conveying a message of freshness and lightness,” Lucie Meier defined.

Jil Sander, which final March was offered to Renzo Rosso’s OTB fashion group, is opening a brief store on New York’s Inexperienced Avenue in SoHo. The pop-up will change its setup 3 times to host completely different males’s and ladies’s seasonal collections. The store, debuting with the autumn 2021 lineup, opens its doorways displaying monochrome sunshine yellow flooring, chairs and cupboards matched with off-white plaster partitions.

“We designed it with the aim of trying very inventive, and, once more, contemporary and optimistic,” stated Luke Meier. “It’s a type of distinctive atmosphere, very completely different from a everlasting retailer, it’s an area to be loved in the intervening time.”

The opening of the pop-up marks a comeback for the model to New York, the place Jil Sander up to now operated a flagship on Madison Avenue, which was closed “because it was not reflecting our imaginative and prescient for the model,” Lucie Meier defined, including that it’s undoubtedly within the firm’s pipeline to open a brand new everlasting unit in Manhattan.

Requested about their first ideas on the collaboration with OTB, which lately named Ubaldo Minelli as chief executive officer of the Jil Sander model, Luke Meir praised the truth that the group’s administration is finding out the corporate to develop a considerate progress technique. “What we actually like in regards to the group is that they respect the person identification of every model [within OTB], defining personalized options,” he added. “Which for us means, ‘thus far, so good.’”


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Jil Sander Men’s Spring 2022

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https://wwd.com/fashion-news/designer-luxury/jil-sanders-lucie-and-luke-meier-see-a-bright-future-ahead-1234930964/ | Jil Sander to Present a Optimistic, Optimistic Spring 2022 Girls’s Lineup – WWD


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