Jessica Simpson To Buy Her Name From Sequential Brands Bankruptcy for $65 Million

Jessica Simpson. Shutterstock.

Jessica Simpson’s household provided to purchase the singer-turned-fashion entrepreneur’s model out of chapter for $65 million, a lawyer mentioned in court docket Wednesday.

Sequential Manufacturers Group Inc., which owns the rights to the Jessica Simpson vogue assortment, filed chapter Tuesday with plans to carry an public sale for its ageing manufacturers.

The day earlier than the corporate sought court docket safety from collectors, Sequential made a tentative cope with the Simpson household, firm lawyer Joshua Brody instructed the decide overseeing the Chapter 11 case in Wilmington, Delaware.

The corporate will attempt to get a ultimate settlement within the coming weeks to have the Simpson household act because the so-called stalking horse bidder at an public sale, Brody mentioned. Two different present companions, Galaxy Lively and Centric Manufacturers, have additionally agreed to function lead bidders for different property, setting a ground value for the manufacturers they’re making an attempt to purchase.

Ought to a decide approve these agreements, Galaxy Lively would make a binding, preliminary supply of $333 million for the so-called Lively Division; Centric Manufacturers, which holds a long-term license for Joe’s Denims, would supply $42 million for the denim and sportswear label.

The corporate plans to carry an public sale to attempt to appeal to traders prepared to pay extra for the manufacturers.

Sequential was in court docket to hunt routine approval to maintain working whereas it reorganises.

US chapter decide John Dorsey gave the corporate interim permission to borrow as a lot as $141 million to refinance senior debt and to assist cowl the prices of the Chapter 11 case; the corporate will return within the coming weeks to borrow about $9 million extra.

Sequential has a restructuring cope with lenders, together with associates of Apollo International Administration Inc. and KKR & Co., in accordance with court docket paperwork.

The corporate blamed its chapter on falling income from licensing offers and the pandemic, which started final yr simply as Sequential was gearing as much as restructure. In its Chapter 11 11 petition, the corporate listed money owed of $435 million and property of $443 million.

The case is Sequential Manufacturers Group, Inc. 21-11194, US Chapter Court docket, District of Delaware (Wilmington).

By Steven Church

Study extra:

Joe’s Jeans Owner Sequential Brands Files For Bankruptcy

Sequential Manufacturers Group Inc., the mum or dad firm of manufacturers together with the Jessica Simpson vogue assortment and Joe’s Denims, filed for chapter safety after the attire trade was upended by altering shopper habits and the coronavirus pandemic. | Jessica Simpson To Purchase Her Title From Sequential Manufacturers Chapter for $65 Million


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