Jennifer Aniston Set to Launch Beauty Brand | The Business of Beauty

Jennifer Aniston joins the likes of Selena Gomez and Girl Gaga in launching a magnificence model. Shutterstock

The actress introduced the identify and launch date of her upcoming magnificence model, LolaVie, on Instagram on Thursday, with a submit linking to the LolaVie model account. The model, which initially filed a trademark utility to create pores and skin and hair care merchandise in July 2019, will launch on Sept. 8.

Aniston simply the most recent movie star to launch their very own magnificence model. Stars like Kim Kardashian West, Kylie Jenner, Jessica Alba and Rihanna’s magnificence traces have gone on to grow to be family names within the area, whereas newcomers like Rosie Huntington-Whiteley, Selena Gomez and Scarlett Johansson have all launched manufacturers throughout the previous yr.

Aniston, nevertheless, does have expertise in magnificence: Past her endorsement offers with manufacturers like skincare label Aveeno, she additionally held a stake within the hair care model Residing Proof till 2016 and at the moment serves because the “chief artistic officer” of wellness complement model Important Proteins.

Study extra:

Why Brands Are Putting Celebrities in the C-Suite

Not content material to only be the ‘face’ of a model, A-listers like Jennifer Aniston and Tracee Ellis Ross are hanging offers that include titles and better stakes on each side. | Jennifer Aniston Set to Launch Magnificence Model | The Enterprise of Magnificence


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