Japanese Beauty Player DHC Exits Korea Amid Nationwide Boycott

DHC’s Deep Cleaning Oil is the model’s hero product. DHC.

DHC’s South Korean enterprise on September 2 introduced its plans to tug out of the market after a decline in gross sales ensuing from years of shopper boycotts, The Korea Instances studies.

The corporate reportedly noticed gross sales drop after chairman and CEO Yoshiaki Yoshida used discriminatory language in opposition to Koreans on-line, which prompted customers to boycott the model, identified for its signature cleaning oil.

DHC isn’t the one Japanese player feeling the warmth. Different manufacturers, like Japanese quick vogue model Uniqlo, had been affected by commerce curbs launched after a Korean courtroom in 2018 demanded Japanese corporations compensate Korean victims of Japanese pressured labour throughout its colonial rule spanning 1910 to 1945. L’Oréal-owned magnificence model Shu Uemura introduced earlier this 12 months plans to exit Korea after 16 years.

Study extra:

Japanese Beauty Brand DHC Under Fire Following CEO’s Discriminatory Comments | Japanese Magnificence Player DHC Exits Korea Amid Nationwide Boycott


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