Lifestyle

Jamaal Layne Exits Calvin Klein – WWD

Jamaal Layne, govt vice chairman, international model and North America advertising at Calvin Klein, has exited the agency.

Layne has been within the position since January, reporting to Linh Peters, global chief marketing officer at Calvin Klein, who will also be leaving the company on the finish of the 12 months, as reported.

Previous to becoming a member of Calvin Klein, Layne spent over 4 and a half years at Sonos Inc., the house audio product developer and producer identified for its wi-fi house sound methods. His most up-to-date position there was head of leisure advertising. He’s credited with establishing the model’s movie star and influencer advertising initiatives. He additionally oversaw editorial and partnerships with licensee and streaming companions, together with Disney, and led the creation of the Sonos House Los Angeles experiential showroom. Earlier, Layne held key advertising posts at Adidas, Converse, Nike and Microsoft.

A spokeswoman for Calvin Klein confirmed that Layne is not with Calvin Klein, however declined additional remark.

At Calvin Klein, Layne was employed to steer and develop the worldwide model and advertising technique, whereas additionally constructing a go-to-market technique for the North American market. His position was to leverage the model’s DNA to create a world, consumer-centric and performance-driven technique that may broaden throughout all of Calvin Klein’s international advertising channels.

Peters has been in her position since November 2020, previous to which she was with Starbucks as vice chairman, loyalty, partnerships and licensed shops product and advertising.

 

FOR MORE STORIES:

Layne to Join Calvin Klein in Key Marketing Role

Linh Peters Resigns as Global Chief Marketing Officer at Calvin Klein

Manny Chirico to Retire as Chairman of the PVH Board

 

 

https://wwd.com/fashion-news/fashion-scoops/jamaal-layne-calvin-klein-1234983996/ | Jamaal Layne Exits Calvin Klein – WWD

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