‘It’s still early days for us in media’

Amazon CEO Andy Jassy speaks with CNBC’s Jon Fortt.


Amazon CEO Andy Jassy advised CNBC the corporate has huge ambitions in leisure, from reside sports activities to authentic content material for Prime subscribers.

“It is nonetheless early days for us in media,” Jassy advised “TechCheck” co-host Jon Fortt in an interview that aired Tuesday morning. “We’re off to an ideal begin however we do consider we’ve a chance to supply a novel viewing expertise for our clients with actually authentic and inventive content material.”

Amazon in May announced it will purchase MGM Studios for $8.45 billion, in a transfer broadly seen as underscoring the corporate’s rising ambition in Hollywood. The corporate has also been aggressively ramping up its investments in media and leisure, with $11 billion spent on content material for its streaming video and music companies in 2020, up from $7.8 billion the yr prior.

Amazon’s “Lord of the Rings” tv sequence, anticipated to debut in September 2022, will cost at least $465 million for the primary season, an unprecedented funds for a streaming present.

Tons of of hundreds of thousands of individuals are actually watching Amazon’s authentic content material, mentioned Jassy, in certainly one of his first interviews since taking the reins as CEO from founder Jeff Bezos.

Amazon has more and more set its sights on reside sports activities content material because it hopes to hook extra viewers and convert them into Prime subscribers. Sources told CNBC that Amazon has a severe curiosity within the Nationwide Soccer League’s “Sunday Ticket” and is in talks with the league in regards to the package deal.

Jassy declined to touch upon Amazon’s urge for food for “Sunday Ticket,” however he mentioned the corporate has a “crucial partnership” with the NFL, citing AWS’ earlier agreements with the league.

Amazon’s lineup of branded TV units, the primary it is ever launched, might function a brand new format to mix leisure and commerce, Jassy mentioned. The TVs are geared up with Amazon’s Fireplace TV software program and Alexa voice management.

“More and more, folks will do commerce in these mechanisms,” Jassy mentioned. “Between what we do with Alexa and what we do in the lounge, I believe we’ve a chance to alter what’s potential for folks and what’s accessible to folks.”

https://www.cnbc.com/2021/09/14/amazon-ceo-andy-jassy-its-still-early-days-for-us-in-media.html | ‘It is nonetheless early days for us in media’


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