It Gets Better Project, American Eagle Outfitters Launch Two Projects – WWD

The It Will get Higher Venture and American Eagle Outfitters Inc. and its American Eagle and Aerie manufacturers have raised $1.18 million for the LGBTQ youth neighborhood via this yr’s Pleasure partnership.

Syndicated columnist Dan Savage and his companion Terry Miller began the It Will get Higher Venture in 2010 to supply hope and assist to LGBTQ youths. They created a world motion and social media marketing campaign with 70,000-plus folks sharing their it-gets-better tales. The nonprofit now reaches thousands and thousands of younger folks via media programming, academic sources, associates in 20 international locations and the U.S. and entry to community-based suppliers.

The aim of the It Will get Higher Venture is a world the place all LGBTQ youth dwell equally and know their worthiness and energy. LGBTQ college students usually tend to expertise victimization, violence and suicide than their friends, in response to the Facilities for Illness Management and Prevention’s 2019 “Youth Danger Conduct Surveillance” outcomes.

This yr, American Eagle Outfitters donated $50,000 and supplied further assist via the American Eagle and Aerie Actual Rewards loyalty program and an in-store pin pad promotion. Shoppers may additionally buy unique Pleasure collections at American Eagle and Aerie.

The cash that has been raised will likely be used to roll out two tasks this fall. The primary will likely be a part of It Will get Higher Edu, an training program that was launched by American Eagle as a part of the 2019 Pleasure partnership with It Will get Higher. That yr greater than 3,000 college students took half in It Will get Higher Edu programming, and 750 educators had been educated tips on how to use It Will get Higher tales of their lecture rooms.

The second American Eagle Outfitters-supported initiative will unite the It Will get Higher Venture with younger leaders in dozens of communities throughout the nation to honor the LGBTQ expertise. Extra specifics about each tasks will likely be shared on the group’s website within the coming months.

The It Will get Higher Venture group labored with the retailer to create a “Sisterhood of the Touring Pants”-inspired content-driven collection to rejoice range and physique positivity. (The title refers back to the 2001 bestselling collection of younger grownup novels that target 4 ladies who purchase a pair of denims that match all 4 of them completely though they’re completely different sizes. It was changed into a movie collection starring Blake Energetic and others.) The video collection included styling ideas for the American Eagle Pleasure assortment past gender binary. That was featured throughout the model’s Instagram and TikTok channels.

American Eagle Outfitters teamed up with the It Will get Higher Venture in 2017, and the corporate has subsequently generated greater than $3 million for the group. That tally has made the corporate the most important donor within the group’s historical past. Provided that, a video was developed to doc how the 2 events have labored collectively up to now 5 years. That aired as a part of the second annual “It Will get Higher: A Digital Pleasure Expertise.”

American Eagle Outfitters and the 2 manufacturers’ Pleasure efforts have included limited-edition attire, participation in Pleasure marches within the U.S. and Mexico and different alternatives for consumers and workers. American Eagle Outfitters turned the nonprofit’s first legacy companion two years in the past.

It Gets Better Project and American Eagle Outfitters to Launch Two New Programs


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