Isabel Marant Plans Fashion Show, Pop-ups in China Push: EXCLUSIVE – WWD

STREET STYLE: Isabel Marant is signaling its growth into China with a vogue present and dance efficiency, scheduled to happen in Shanghai on Wednesday, in tandem with pop-up shops in two different cities.

The French vogue model, which plans to greater than double its retail presence in China over the subsequent 4 years, is because of maintain its “Isabel Marant Hits the Streets” occasion in entrance of 300 visitors at 8:30 p.m. native time on the E-Sport Tradition Middle in Shanghai. It is going to be livestreamed on, Weibo and Tmall, the model stated in a press release. 

The 21,500-square-foot venue shall be reworked right into a miniature copy of the metropolis, with dancers performing in a decor that includes brick partitions, hidden doorways, avenue meals stalls and neon lights. 

The runway present will function Marant’s fall 2021 designs for women and men, initially offered on-line in March, alongside a capsule line created in collaboration with Chinese language artist He Han, together with a limited-edition model of the model’s signature Balskee wedge sneaker.

The Isabel Marant pop-up store in Chengdu, China.

The Isabel Marant pop-up retailer in Chengdu, China.
Courtesy of Isabel Marant

The runway assortment and a choice of unique items shall be out there the next day in two pop-up shops in Beijing and Chengdu, designed to replicate the idea of the present. Marant has additionally deliberate animations in its 11 Chinese language shops, the latest of which opened in Chongqing in August.

The label, which unveiled its first boutique in China in Beijing in 2011, hopes to open 4 to 5 new shops a yr within the nation over the subsequent 4 years, a spokesman stated. It plans so as to add a location on the MixC World shopping center in Shenzhen, and has additional tasks in dialogue for Wuhan, Shenyang and Beijing, he stated. 


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