Is ‘Gucci house’ any good? – WWD

The moment Lady Gaga as Patrizia Reggiani breaks through her heart and swears “Father, son and House of Gucci,” Director Ridley Scott hit a Hollywood gold.

From the movie’s trailers alone, the line makes its way into the pop culture camp – as in “Valley of the Dolls”: “I have to wake up at five in the morning and sparkle, Neely, sparkle !” Or from “The Rocky Horror Picture Show”: “Shit, Janet, I love you.”

There are collared T-shirts with the phrases for sale on the internet and “House of Gucci“Not even in theaters until Wednesday.

Media commentary on the film has been embargoed to this day, but reactions on social media have been mixed. Some who have seen previous screenings have called it a laughable satire. And Scott has said that’s what he’s going to do – sarcastic. Other viewers thought it was overdone and inattentive, while a few hailed it as a masterpiece, giving Gaga and Driver an initial hit in the Oscars race.

For me, it was a telenovela but not quite enough, with the actors committing to varying degrees of satire. Gaga enjoyed (and seems to have liked that catchphrase). And whether you think Jared Leto’s approach is great or it’s bombastic, he’s been in this area, he’s practically unrecognizable in the role.

I wonder how the average audience, who doesn’t know the intricacies of inheritance tax in Italy, will sometimes follow the plot holes if they haven’t read the former bureau chief’s original book. WWD Milan Sara Gay Forden, but it was a small mistake. The accents are another subject for debate, with Gaga hearing Russian rather than Italian, and Al Pacino hearing the goombah of “The Godfather” rather than Gucci.

However, from a broader perspective, the film succeeds in bringing the family back to Gucci. So many brands today are trying to claim a generational legacy, but perhaps very few, other than Missoni, really have the feel of a family business.

The actual Gucci family may no longer be involved in the brand, but the film has given them a whole new Hollywood legacy. Sure, it’s not the family history that most luxury brands have in mind when they shoot heritage romances, but right before Thanksgiving, it’s a family as crazy as it gets. you are. There is something wonderful in it.

How many people have a black sheep (or sexy stallion, ahem) of a brother like Driver’s Maurizio Gucci end up being the golden kid? Or an all-too-popular ex-wife like Gaga’s Reggiani (though maybe not one to hire assassins)? What about a quick-talking uncle like Pacino’s Aldo Gucci, or a goofy, incompetent uncle with loose hair and a penchant for pastel suits like Leto’s Paolo Gucci?

Guccis – glamorous but dysfunctional, just like us.

Jeremy Irons is glamorizing as patriarch Rodolfo Gucci (a former actor closed in his opulent Milanese mansion just like Norma Desmond in “Sunset Boulevard”), it’s fascinating to see Jack Huston as Domenico de Sole as always. loyal, yet dynamic and Reeve Carney as a child Tom Ford presents his first collection – especially to those who have lived through it.

The film is interesting in bringing viewers to the best of Milan, including the historic Galleria Vittorio Emanuele; Duomo, where you can almost sample the panzerotti Gaga and Driver share in the square, and the sparkling Via Montenapoleone. St. Moritz hasn’t looked glamorous in a jet set since the James Bond movies, and the 1980s ski wear is fantastic.

There are some quirks – Leto pees on a Gucci scarf, and Anna Wintour’s appearance is strangely unnecessary, as if this wouldn’t be a fashion movie without her.

And there are so many Gucci products in your face, including a lengthy shopping scene resembling “Pretty Woman,” that I spent the first half of the film wondering if Gucci was secretly behind the whole thing. set of events or not. Especially because Salma Hayek, wife of Gucci parent company owner François-Henri Pinault, president and chief executive officer of Kering, has a role in the film as a psychic. Coincidence or just clever conjecture? Of course, Leto is also the current Gucci ambassador.

Gucci creative director Alessandro Michele and CEO Marco Bizzari are named at the end of the film, along with Tom Ford and De Sole, for their contributions to the brand’s incredible growth after Maurizio Gucci eventually stepped aside, severing family ties.

According to brand representatives, the extent of Gucci’s official involvement in the film was to provide a few pieces of storage for costume designer Janty Yates, who did a great job creating the members’ bourgeois looks. in the family contrasts with Gaga’s glamor ’80s outfit, and focuses on details like the Driver’s tailored suit, iconic cufflinks and killer aviator sunglasses, sure to set a trend. (Little secret: Gucci didn’t actually make men’s vests in the presence of Maurizio, so the men all wore another legendary Italian label – Ermenegildo Zegna – reinvented their wardrobe for the movie.)

Everyone looks good, but is the movie any good? Does it really matter?

Gaga fans will go gaga, lovers of Adam Driver’s sexy centaur will hop on board for his sinister charms, and fashion enthusiasts will flock to the film out of curiosity. absolute. (In addition to holding star-studded red carpet premieres in four cities, where Gucci invited a number of special clients and guests, MGM organized the “House of Gucci” exhibition at the Academy of Design and the LA Fashion Trade, where the film will also be screened.)

“I didn’t see it, but I think the best thing about the movie is that it proves that Gucci is pop music,” Michele said when I asked him about it in LA, before he turned Hollywood Boulevard into a runway. for the “Love Parade Collection,” which concludes the brand’s 100th anniversary with an epic star-studded cast. “I don’t care if it’s a good movie and maybe not, but it proves Gucci can be everything.”

The timing couldn’t be better, almost as if Hayek had seen it in the stars.

Whether the public sees the film or not, just the fact that it exists in popular culture will remind them that the Gucci fashion house – flashy, scandalous, overdone and a little vulgar – is above all else. extremely entertaining.