Is GOOP’s Luxury Diaper real?

Meet the diapér.

In just three words, Goop changed the course of afternoons with our lazy hump. Gwyneth Paltrow’s Health Company (Beauty? Lifestyle? Mumbo jumbo? Whatever you want to call it). The company announced their next product, and it really gives Jade Egg a run for the money — if it’s a real product.

Through the company’s Instagram account, Goop announced it would be selling a luxury diaper for babies. Lucky babies will be bathed in a “disposable diaper lined with pure alpaca wool and studded with amber gems, known for their ancient emotional cleansing properties.” And this is where the caption confirms that the diapér is actually for the newbies: “Infused with jasmine and bergamot for a revitalized baby.”

What is a resurrected baby? Aren’t all babies full of new life? Either way, if you think you might have one of those special “revived” babies, you’ll be able to pick up one of these hot items for as low as $120 for 12 diapérs. . Not too bad, considering a single Gem egg will run you $66.

Avid Goop fans and haters have come together to analyze the monstrosity. Is it real? (The Daily Beast has reached out to Goop to confirm the existence of the diapér. We have yet to hear back.) Are people really planning to buy this? Will it have an even higher resale value? Or is Goop playing us all?

“Meanwhile people are still struggling to find baby formula!!!” a Twitter user Fuming. “EAT RICH.”

Don’t have too many of your diapers, guys. Gwyneth maybe playing with us, this time. After all the wellness retreats, pseudoscience, and vaginal candles, this diapér has become a real product. But according to some Goop Instagram comments, Paltrow is working to lower the diaper tax, and her new “diapér” product takes on a bit of irony to highlight the problems of expensive drag.

“Gwyneth was on CBS Sunday Morning to talk about her privilege of never having to worry about diaper costs and how they are taxed as luxury goods in 33 states,” one Instagram user commented on post. “Then ask the viewer to visit GOOP to learn more. It may be intended to draw your attention to raise awareness of the issue. “

This is true — in fact, Paltrow wrote an entire article about the pains of motherhood for CBS News, and took aim directly at the diaper tax. While she complains about being a mother to her two kids, Apple and Moses Martin, Paltrow says this diaper tax is the most concerning aspect of young motherhood.

“I never had to think about diaper costs, never once, until recently when my team at Goop brought it up. Paltrow wrote. “Despite the absolute necessity of diapers, in 33 states they are taxed as a luxury item. Depending on the state, this sales tax can add anywhere from 1.5 to 7 percent to their cost. This makes diapers the fourth highest household cost for many low-income families.”

Goop also published an explainer about keeping diapers safe for babies on their wellness blog, featuring scientist/entrepreneur (?) Christopher Gavigan taking Goopsters for a walk through the diaper scene.

“Perhaps to mask the noxious stench of those VOCs and unspeakable odors, manufacturers also often add some questionable ingredients such as ‘fragrance’ and carcinogens to food,” Gavigan writes. phthalates are hormone disruptors (so an ash horse contains harsh chemicals that are never revealed to consumers). ”

With that logic, Goop would never push a scented diapér to an infant, would it? It’s correct? There’s a fine line between satire and genuine chaos, and after Gwyneth Paltrow ate her own vaginal candle during the Super Bowl, Goop could say erased it altogether.