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Iris van Herpen partners with French lingerie brand Aubade for Capsule – WWD

PARIS – French underwear label Aubade has partnered with Iris van Herpen for a fall 2022 capsule collection infused with organic yet graphic visuals by Dutch couturer.

Dubbed “Sense Illusion,” the 10-piece line will include four bra styles, three bottoms as well as a bodysuit, nightie, and belt.

“I love underwear as it is very personal and often a hidden gem that is largely a private experience. In a world that becomes more transparent every day, there is a beautiful mystery to be found in lingerie,” Van Herpen wrote in an email, adding that her haute couture work has done with similar ideals of transparency and “subtle textures that appear flat on the skin.”

Van Herpen’s concept of skin makeup combined with her love of nature led to a botanical theme for the collection to express the “organic femininity” she imagined.

Aubade brand and product director Samar Vignals called the collaboration “an unexpected and exciting encounter”, bringing with it a sense of “pioneering innovation and a very futuristic vision of fashion”. has fueled the growth of the 60-year-old brand.

“In the process, we did a lot of experimentation but yes [make choices] like deciding bras aren’t 3D printed. We have been through the most daring and open-minded creative process to achieve what we all believe is right, new but also achievable and real,” said Vignals.

The link between Van Herpen’s experimental haute couture and the highly skilled lingerie guru is a love of luxurious materials. Lace, in particular, essential underwear and a material that manufacturers appreciate for its technical complexity.

Iris Van Herpen x Aubade

The 10-piece line will include four bra styles, three bottoms as well as a bodysuit, nightie and belt.
Courtesy of Aubade

“It was very advanced and innovative when it was developed in the 16th century. 3D printers and laser cutters today are like 19th century ‘Leavers’ machines,” says designer, who designs. pioneer introduced in “P.LaceThe exhibition .S” is taking place at the MoMu Antwerp Fashion Museum in Belgium.

A nod to Van Herpen’s liquid shadows, which often feature layers of light materials for a gradient effect, her Aubade designs combine with color in the same way, resulting in two color schemes: the “Silk Rose” pink tone. and the black and copper tones are known as “Golden Leaves. ”

According to Vignals, a technical feat is to be achieved using embroidery. “We explored different embroidery and lace techniques, experimenting with several combinations to create unique see-through effects and swirling leaf embroidery,” she says.

Van Herpen admits, who has shown “how the organic straight line works can make your eyes move across the skin, which is not easy in larger works”. artfully” in the end result.

NS Iris van Herpen The x Aubade collection will hit the market in June 2022 as part of the lingerie brand’s fall offering from physical and online stores, as well as its retail network.

As part of Aubade’s premium offer, the partnership will retail from 60 euros for tanga styles and 199 euros for nighties, with a two-piece lingerie set costing around 190 euros.

Bra sizes will go up to the G cup in certain styles, while the bottom will go from XS to XXL.

Previous collaborative designers for the lingerie specialist include Christian Lacroix, Viktor & Rolf and most recently the Karl Lagerfeld label for winter 2021.

https://wwd.com/fashion-news/designer-luxury/iris-van-herpen-lingerie-capsule-collaboration-aubade-french-underwear-1235008465/ Iris van Herpen partners with French lingerie brand Aubade for Capsule – WWD

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