Intermix for Good Tour, a Sustainability Effort, Launches Thursday – WWD

On Thursday, Intermix will launch its Intermix for Good Tour, a nationwide sustainability effort to cut back waste by way of denim recycling and produce communities collectively by way of giving again.

With the purpose of making a extra sustainable future, Intermix will collaborate with Cotton Inc.’s  Blue Denims Go Inexperienced program to gather denim made with cotton, which might be recycled to create one thing new. Prospects can obtain 20 p.c off a brand new denim buy by bringing an outdated pair of denims into an Intermix boutique and they are going to be recycled by way of Cotton’s Blue Denims Go Inexperienced program.

Additional, the Intermix for Good Tour will accomplice with three denim manufacturers, Re/Finished, Retrofete and AGolde, for a seashore and group cleanup in cities throughout the U.S.

Intermix x Re/Finished takes place in Venice Seaside, Calif. on Oct. 17 at 10 a.m., Intermix x Retrofete is in South Seaside, Fla. on Oct. 24 at 11 a.m., and Intermix x AGolde, will happen in Battery Park, N.Y. on Oct. 30 at 10 a.m.


A look from AGold.

A glance from AGolde.
courtesy picture.

“Intermix is dedicated to incorporating extra eco-friendly practices in our enterprise, and we’re thrilled to be working with Cotton Inc.’s Blue Denims Go Inexperienced, denim recycling program for our Intermix for Good Tour,” mentioned Jyothi Rao, chief govt officer of Intermix. “Now we have at all times been a vacation spot for one of the best pair of denim, and with this initiative we’re extending the life cycle of your pair of denims and proving that type and sustainability can coexist. And as a part of our Intermix for Good Tour we’ll be internet hosting seashore and metropolis cleanups with our model companions who’re dedicated to the trigger, forming a group working to create a extra sustainable future.”


Re/Done look

A glance from Re/Finished.
courtesy picture.

Andrea Samber, director, model partnerships at Cotton Inc., mentioned, “Cotton Inc. is worked up to have Intermix take part recycling denim by way of our Blue Denims Go Inexperienced program this fall. Intermix connotes an authority on style whereas inserting a precedence on sustainability, demonstrated by way of their dedication to pure fibers and collaborations that make a optimistic influence on the setting. We’re thrilled to have customers assist remodel their outdated gained denim into one thing new as a part of ‘The Intermix for Good Tour.’”



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