Instagram Tips Holiday testing for fashion, beauty affiliated stores – WWD

Instagramaffiliated stores of – be notified in October as a small pilot for a small number of participants – it seems to be going so well that the company has expanded the test: On Monday, the company announced that it was partnering with developers. fashion and beauty creations to open stores during the holiday period.

As the name suggests, the Affiliate Creators Store acts like a more powerful version of unit affiliate, offering rewards to those who refer online sales. When InstagramThe Top Store feature is intended for brands and retailers, the affiliate version does not require account holders to bring their own merchandise. In essence, anyone can launch a curated inventory sold by other sellers, feature collections on their profile, and monetize deals.

It’s an idea, although it’s still in limited testing, so very few people can actually launch one. But things seem to be moving, with Instagram adding more test subjects to the group.

According to the company, they’ve teamed up with fashion and beauty creators Blair Eadie (@blaireadiebee), Jean Wang (@jeanwang), Blake Gifford (@signedblake) and Wendy Nguyen (@wendyslookbook) to create the boutiques. shop for their top vacation picks.

These influencers can add to their portfolio by tagging their Store products and collections in Feeds and Stories, and by using the “People” story sticker. new store creation”. Fans can purchase their profiles and view their recommendations across collections by tapping the “View Store” button.

With the steady release of Instagram’s social commerce features, it may not be long before Linked Stores will be ready for an official launch – especially if successful holiday testing brings… company something to celebrate.