Inside Bottega Veneta’s New Shoreditch Pop-up – WWD

EAST ENDERS: With little fanfare, Bottega Veneta has opened a pop-up house in buzzy East London, including to the realm’s rising style cachet.

The pop-up house is situated within the Tea Constructing, a former warehouse on Redchurch Avenue, which has became one of many metropolis’s most on-demand areas — with Shoreditch Home, Browns East and Gucci’s new boutique-slash-event-space Gucci Circolo all situated a stone’s throw away.

The brand new retailer — which has an industrial really feel and barely any signage — showcases the model’s Salon 02 assortment, alongside a choice of artwork items from creatives who’ve been collaborating with the label on Problem 02, the digital journal it debuted after it wiped out its social media accounts at the beginning of the year. 

A few of the artists featured embody Greem Jeong, Daniel Gordon and Kwangho Lee. Gordon, as an illustration, created paper variations of the model’s fashionable Lug boots, whereas Jeong’s twisted, brightly-hued silicone foam tubes — impressed by doodles —are prominently displayed throughout the store flooring.

The model added its personal handwriting throughout the house with a carpet in the identical vivid blue shade because the one featured in its Salon 02. There’s additionally modernist furnishings designed to be “simply put in and eliminated and not using a hint.”

The shop, which can keep open till Christmas, is constructing on the continuing momentum inventive director Daniel Lee has been constructing round Bottega. Final month, exterior the standard style week circuit, Lee debuted the model’s Salon 03 range in Detroit to a crowd that included Mary J. Blige, Lil Kim, Burna Boy, Debi Mazar and Jeff Koons. The brand new assortment captured a sportier, extra utilitarian look with lots extra hit equipment, together with sport mesh heeled sandals and the Puddle boot reinterpreted as a high-top sneaker. | Inside Bottega Veneta’s New Shoreditch Pop-up – WWD


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