STILL MIXING: Impartial French vogue journal Mixte is celebrating its Twenty fifth anniversary with the slogan “Liberté, Egalité, Mixité” (or freedom, equality and variety, in French) splashed throughout Paris in its first wild postering marketing campaign.
“Once we began, [our name meant] androgyny. Now it’s about displaying how numerous creation is. What we’ve at all times wished to do was converse to individuals who beloved vogue, with out segmenting them [in any way],” mentioned editorial director Christian Ravera, who cofounded the journal with Tiziana Humler-Ravera, Mixte’s writer and editorial director, and artistic director Man Guglieri. The trio met at Condé Nast within the Nineteen Eighties.
Mixte made its debut in November 1996 as a fall complement to the French version of males’s journal Max, then revealed by Hachette-Rizzoli — the journal went unbiased in 2009.
Babeth Djian served as its first vogue editor, and on the inaugural cowl, the late British model Stella Tennant and a younger male mannequin had been photographed by David Sims, sporting comparable brief bobs, pinstripe jackets and graphic shirts by Jean Paul Gaultier.
From its inception the publication aimed to interrupt away from conventional divisions into girls’s and males’s vogue. However though it was born at a second when Calvin Klein was launching the unisex CK One fragrance and coed runways abounded, “advertisers stored asking us if our readership was male or feminine for a very long time,” mentioned Humler-Ravera, an business veteran who labored as a writer for main worldwide press teams corresponding to Condé Nast and Mondadori, the place she contributed to the launch of Grazia.
One other boundary that needed to go was the division between new skills and previous hats, added Humler-Ravera. Through the years, contributors included Emmanuelle Alt, Olivier Zahm and Loïc Prigent — all earlier than they grew to become family names. Photographers corresponding to Jean-Paul Goude, Paolo Roversi, Liz Collins and Ellen von Unwerth captured the likes of Björk, Milla Jovovich and Naomi Campbell.
The journal even masterminded a 2017 dialog between Karl Lagerfeld and French astronaut Thomas Pesquet, then on his first mission aboard the Worldwide House Station.
As a substitute of a tribute to their quarter-century existence, the autumn 2021 anniversary difficulty focuses on “those that will make the approaching 25 years,” based on the founders, together with designers Noir Kei Ninomiya and Arturo Obegero; in addition to Violette Serrat, the YouTube make-up star who goes by her first identify professionally and not too long ago grew to become Guerlain’s inventive director of make-up.
The founding trio can also be pleased with this anniversary for one more motive: print lives on.
The journal, which got here out final week in France and is being despatched out to its worldwide retailers, was printed in a run of 80,000 copies, up from the same old 60,000. “Folks preserve saying that paper goes to die, however bodily publications have by no means been extra stunning or plentiful. Proof that print is an unbelievable reminiscence device — if in case you have one thing to say,” Ravera mentioned.
https://wwd.com/business-news/media/mixte-magazine-Twenty fifth-anniversary-naomi-campbell-stella-tennant-french-emmanuelle-alt-1234977558/ | Impartial French Journal Mixte Celebrates Twenty fifth Anniversary – WWD