Style Honest was a staple at malls for generations, however this new iteration of the model is considering the character of make-up buying at the moment. First off, the model mentions a renewed deal with creating merchandise with higher formulations, in addition to the addition of skin-loving components like hyaluronic acid, peptides, and moisturizing sunflower seed oil.
Because the founders point out, the merchandise had been formulated to deal with pores and skin points that always have an effect on Black ladies. For instance, its new primer consists of, because the model verbiage notes, “skin-brightening actives” (which the model confirmed is vitamin C) to fight considerations reminiscent of hyperpigmentation.
There’s additionally the truth that division retailer make-up counters do not have the caché they did prior to now. Today, persons are flocking to retailers like Sephora, the place the brand new Style Honest will probably be out there at the beginning of the month. Getting into this specific area, the hope is, will assist the model change into extra accessible to trendy make-up wearers who’re buying in shops and on-line — and placing all their findings on the web for the world to see.
Plus, in keeping with the model, it created a listing of “do-not-use” components for this line so as to adjust to the retailer’s clean beauty standards. The model declined to reveal which components had been discontinued. (In case you want to examine Attract‘s clean beauty standards, you are able to do so right here.)
https://www.attract.com/story/fashion-fair-makeup-relaunch | Iconic Black Magnificence Model Style Honest Is Relaunching in Sephora