Iceland launches 1 pence cost-of-living crisis grocery sale

The discounter wants to help its customers with the rising cost of living

Iceland has launched a ‘three staples for 3p’ offer on essential groceries to help its customers weather the cost of living crisis.

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How does the offer work – and how long does it run?

Here’s what you need to know.

Iceland boss Richard Walker says 1p sale will help consumers amid cost of living crisis (Image: PA)

What is Iceland Online 1p Sale?

Iceland’s latest cost-of-living support measure is essentially a slightly different version of the 1p vegetable sale it ran at Christmas and then again at Easter.

It is an online offer only and applies to the following items:

  • Icelandic semi-skimmed milk two pints (normally £0.99)
  • Icelandic Sliced ​​Thick Soft White Bread 800g (Normally £0.95)
  • Same as Butter Spread 450g (normally £1.00)
  • Warburton’s Sliced ​​Soft White Rolls Six Pack (£1.00)
  • Iceland Chocolate & Nut Cones 372g (£1.00)
  • R. White’s Lemonade three liters (£1.00)

Add up to three of these products to your virtual shopping cart and enter the code ‘ICEPENNY’ at checkout to reduce the price to just 3p.

As well as lowering the prices of these items, Iceland is offering free delivery to customers who spend over £40.

The average UK supermarket has risen in price at its fastest pace in more than a decade (Image: PA)

Richard Walker, Managing Director at Island, said: “We continue to work hard to ensure our customers are supported as best we can as the cost of living continues to rise and we hope that our 3p special offer for everyday needs will help a little.

“Our previous Christmas and Easter specials have been very popular and this time we have made the decision to expand and offer this range of essentials and vegetables to help our customers navigate the cost of living crisis.”

When does the Iceland 1p sale end?

Iceland said its 1p sale has been targeted for the week before many households’ paydays, as that is when shoppers “really feel the tightness of their spending”.

Therefore, the supermarket’s penny sale runs until midnight on Friday (June 24).

What other living expenses does Iceland offer?

The launch of the extended 1p sale comes almost a month after Iceland introduced a 10% discount for older consumers to help them battle the cost of living crisis.

Every Tuesday, shoppers over 60 can get the discount when they visit a store in Iceland.

The offer is also valid at the Icelandic discounter The Food Warehouse.

Shoppers do not need to purchase specific products to qualify for the offer, but must present ID at checkout to prove their age.

As well as this discount, the discounter is also planning to launch a £30 voucher scheme for people drawing the state pension.

This offer was tested at a regional level around the Christmas period but is set to expand to the whole of the UK later this summer. Iceland launches 1 pence cost-of-living crisis grocery sale


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