Hudson’s Bay sues Quebec retail family over alleged trademark infringement of Zellers brand

Hudson’s Bay Co. ULC is suing a Quebec retail household over the usage of the Zellers model.

In a press release of declare filed in Federal Courtroom, the corporate accuses the Moniz household of trademark infringement, depreciation of goodwill and so-called passing off — the misleading advertising or misrepresentation of products.

The Moniz household is behind numerous latest trademark purposes and company registries, together with Zellers Inc. — integrated in June 2020 — Zellers Comfort Retailer Inc. and Zellers Restaurant Inc.

The defendants couldn’t instantly be reached for remark and a response to the declare has not but been filed in court docket.

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HBC claims that the usage of the Zellers model and trademark threatens to trigger confusion between their items and providers and people supplied by the Bay.

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The retailer alleges that the intention of taking on the Zellers model was to both “confuse Canadians or get well a cost from HBC.”

HBC says in court docket paperwork that though it closed the final of its stand-alone brick-and-mortar Zellers shops in 2020, HBC continued to have plans for the model and didn’t abandon the Zellers logos and logos.

The corporate launched a pop-up Zellers store inside a Hudson’s Bay retailer in Burlington, Ont., final summer season.

HBC spokeswoman Tiffany Bourre mentioned the pop-up Zellers retailer was meant to “delight our prospects with a enjoyable and nostalgic expertise with certainly one of HBC’s most beloved manufacturers.”

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The corporate is planning a second pop-up Zellers store at its division retailer in Anjou, Que., she mentioned.

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Bourre added that the corporate filed the declare to guard its Zellers model and keep away from client confusion.

“The allegations within the declare relate to deliberate unauthorized third-party Zellers shops, amongst different unauthorized makes use of of the Zellers model,” she mentioned in an electronic mail. “HBC intends to pursue this declare vigorously.”

© 2021 The Canadian Press | Hudson’s Bay sues Quebec retail household over alleged trademark infringement of Zellers model


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