Instagram is a powerful business platform and the issue of promotion is very acute for online entrepreneurs. There are a lot of promotion technologies: from the ability to buy Instagram followers and professional work on content to collaborations with bloggers and targeted advertisement. In this article, we will look at the trending actions on Instagram that effectively increase the level of sales.
Trending tools for increasing Instagram sales
First, make use of a lead magnet. Now people overcrowded with advertising react very badly when they are sold something. To break the ice and establish contact, you need to give something for free in exchange for contacts. This is one of the options for a sales funnel. An example of a lead magnet can be various checklists, video tutorials, free consultations, or webinars. There are several criteria for a lead magnet to be effective. It should be useful, people will make the first impression on it. It should be well-designed with good sound and video. A lead magnet should be a selling one, with the help of good content we sell ourselves, our services, expertise.
Second, use video format in content and advertisements. Our brain reacts to some kind of movement, and if before it was enough to post a photo on Instagram, now it works worse. Similarly, pictures work in advertising because people develop banner blindness. Therefore, an alternative solution is a dynamic video. You can make a video with the process of the service, about your team of professionals, or shoot useful content in video format.
Third, personalize your services. People want a specific solution to a specific problem. There is no product that meets 100% of all market categories. When you provide some services, you need to indicate a narrow direction that it is easier to advance in advertising.
How to productively interact with your audience?
Firstly, use warming up the audience through the content. People don’t like being sold but love to buy. Warm-up technology allows people to buy without direct aggressive sales. The warm-up technique consists of several steps: you need to indicate your activity, explain why it is actual, what steps you need to take to achieve it, provide social proofs in the form of cases, reviews and make an offer.
Second, transfer communication in messengers. When we talk to people on Instagram, they have a lot of distractions. Our task is to switch to more one-on-one communication. Then, use the sales scripts. After clarifying the needs, if a person is interested in an offer, you need to transfer it into a messenger.
Finally, re-interact with those people who saw your advertisement. When a person first enters your profile, it is difficult for him to make a decision to part with a certain amount of money. Re-targeting helps to bring persons to a logical stage when they buy. We can show re-targeting to the person who visited your profile but did not subscribe, saved our publications, wrote us a direct message but didn’t buy.
Be always on the lookout for trending movements as they have good opportunities.