Tracking your own progress and success is as significant as tracking your client’s success. As a digital marketing agency, you have always been creating strategies to deliver success to your client.
You are keeping tracks and reports about your client’s increased visibility and rank. But what about you? Are you performing your best? In Digital marketing, you may feel like you are falling even if you are succeeding. At the same time, you may feel like succeeding, even if you are falling.
In such cases, measuring your agency’s performance efficiency is a critical part of the business. As an entrepreneur of a digital marketing agency, you may explore great numbers, but you can still see your client walking away. What are you lacking, then? Is there any single metric that is bothering your business success?
Yes! Even if you miss any single metric, you are going to lose clients in digital marketing. But you won’t find your team and clients talking about that. This is why this editorial has brought some indexes that enable you to mark efficiency, if your digital marketing agency is doing a great job or not.
You can read this article to find out metrics that help you measure your agency’s position in the market.
How Can You Judge Your Business Efficiency?
Are You Delivering All Committed Deliverables To Your Clients?
When you are measuring the efficiency of your business, you have to start with the basics. Creating deliverables is the primary foundation of any business. In digital marketing also you are creating deliverables that include lead generation, traffic increase, conversion, and many more.
All the deliverables are also promised to get delivered within a deadline. Thus, if you wish to measure the efficiency of your digital marketing agency, you need to find out whether you are delivering what you promised within time.
- If you are delivering commitment and results on time- great job!
- If some of your deliverables were on the mark, and some of the missed deadline- ok!
- If any of your deliverables are not on time- Bad job!
Are You Living Up To Your Commitment?
When you sign up for a project with your clients, you make some commitment to the client relating to results. This is something that most digital marketing agencies do. On the other hand, the client also doesn’t prefer working if they don’t have a vision of the project.
Some agencies commit to generating leads, some to bring traffic, while some businesses promise revenue generation. All these commitments make an expectation on the client’s head. When you don’t live up to them, you would probably make a disaster.
Thus, you need to analyze the data of your preceding projects and find out whether you have been able to live up to the expectation and commitments.
- 100% promise fulfillment- great job!
- When you are 90-100%- Good!
- Below 90%- Poor job!
Make A Client Survey, And Provide Three Words For Clients To Describe You
Client survey is an incredible way of exploring whether you are doing a great job or not! You can include a feedback form in your post-service formalities. You can also send messages and emails to clients, asking them for feedback.
Make the feedback form simple with three words as a choice to describe your work. You can include excellent, good, and poor. You can compare the data in your feedback to find out whether you are good or not.
You can also publish those feedbacks on your website to appear as an honest agency.
In conclusion, these are the metrics that tell whether you are doing a good job or not. You can deploy these metrics to find out your efficiency. If you find lacking in some parts, you must improve your strategies to retain clients.
We hope this article about how to discover if your digital marketing agency is doing a good job is helpful to you. Do share this content on social media if you find it helpful for you in any manner.