How TCS Marketing Systems differentiated itself from the competition

TCS Advertising Techniques has a leg up on different preconstruction gross sales groups within the Better Toronto Space: its total roster has expertise working in-house for builders and, subsequently, understands the finer factors of promoting a few of the area’s main initiatives.

“What my workforce has is expertise in spending builders’ cash and there’s definitely no different company that has that intensive expertise with builders on its employees,” Mark Cohen, managing accomplice of TCS Advertising Techniques, instructed CREW. “We is perhaps unique in that regard. I used to be in-house with just a few builders, and our senior folks have in extra of fifty years between us working in-house for builders versus simply being contracted gross sales folks. That’s distinctive in our enterprise.”

TCS Advertising Techniques has rebranded from The Rental Retailer Advertising Techniques, and in line with Cohen, a significant motive is his workforce has a wealth of expertise advertising and marketing and promoting low-rise initiatives, together with indifferent subdivisions and townhomes, along with condominiums. Moreover, Cohen’s workforce has labored carefully with main architects and market analysis corporations.

“Beforehand, I headed up all low-rise gross sales at Tribute Communities and low-rise at Menkes. I’ve quite a lot of low-rise expertise and didn’t need to be pigeonholed. We’re choosing and selecting our initiatives very fastidiously and I believe I can do this as a result of I’ve assembled a really robust, distinctive workforce in comparison with different gross sales businesses,” he mentioned.

“As a lot as builders need to promote, what you spend to attain gross sales is as vital because the gross sales themselves, and once you work in-house for builders, it’s not solely about gross sales, it’s about income. It’s about what you do to promote and what you spend cash on. COVID has made it dearer to market, however the situation is builders need to be COVID-friendly, which means they spend extra on social media and digital advertising and marketing, however they have been attempting to determine in the event that they nonetheless wanted to spend on scale fashions and gross sales workplaces. They needed to know in the event that they wanted to maintain doing issues like they used to.”

The answer, in brief, is a confluence of the 2. Cohen says that whereas the pandemic pressured TCS Advertising Techniques to recalibrate its gross sales method, it’s taken a savvy gross sales workforce like his to stroll that tight rope.

“The technique was to take care of a gross sales workplace to make it consumer-friendly. We didn’t essentially count on them to come back, so we ramped up mechanisms so as to see folks and promote actual property. From a promotional standpoint, we put extra into social media and digital advertising and marketing as a result of we knew folks had much more time to go looking initiatives on their computer systems, they usually ended up going video loopy. Our hunch was right.”

By means of the pandemic, purchasers have loved a measure of clout they beforehand lacked visiting chaotic, pressure-cooker gross sales workplaces. Cohen says that, as a result of potential consumers obtained one-on-one videoconference conferences with TCS gross sales reps, they seemingly made higher buying selections—and look, the market is hotter than ever.

“It’s been higher for the purchasers in some ways as a result of the business was pressured to work with them on their very own phrases, not the business’s phrases. Individuals might dictate to the gross sales workplace what time they have been out there reasonably than being instructed what time to point out up—and they might as a result of they didn’t need to threat dropping out on their new dwelling—however now they’ve their very own private appointments the place they will ask all types of questions they don’t often have the prospect to ask. COVID has been opportune for consumers as a result of they’ve actually gotten to study the ins and outs of what they’re shopping for into.” | How TCS Advertising Techniques differentiated itself from the competitors


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