Alexia Brue seized her alternative as an entrepreneur throughout the monetary disaster again in 2008-2009. Anticipate extra entrepreneurs to flourish after our present pandemic.
3 min learn
Opinions expressed by Entrepreneur contributors are their very own.
In 2009 Alexia Brue launched what has turn out to be a wellness media powerhouse, Properly+Good. She and her enterprise accomplice, Melisse Gelula, began the media firm throughout the monetary crisis of 2009, a time when “wellness” was not but in our day by day lexicon, Peloton didn’t exist, and we by no means might have imagined that we’d reside in athleisure. Alexia was working in print journalism on the time and noticed that after the 2008 disaster, the media enterprise was structurally altering. Print publications have been shuttering and shrinking, whereas the barrier to entry for launching a digital website was getting decrease.
Alexia and Melisse had a ardour and a novel viewpoint round wellness that they believed would resonate with others; they usually noticed white house available in the market for data and assets on the rising developments in nutrition, fitness, magnificence, and self-care. Alexia and Melisse began the nascent media firm whereas conserving their day jobs, and after about 9 months felt they’d sufficient momentum and traction to go all in, they usually by no means seemed again. What set Properly+Good aside from conventional ladies’s health magazines was that they talked about health and wellness from a spot of larger empowerment and positivity: you wouldn’t discover something about “blasting stomach fats” on Properly+Good. As a substitute, Properly+Good selected to concentrate on the extra community-minded, holistic, and galvanizing way of life facets of dwelling a effectively life — inside and outside.
With out elevating any exterior capital, Alexia bootstrapped the launch and development of Properly+Good, finally rising the corporate to achieve hundreds of thousands of wellness-conscious readers month-to-month. The brand grew alongside the boutique health growth and the clear magnificence and clear consuming actions, which led to the beginning of Properly+Good’s occasion enterprise. What started as meetups at native health studios has advanced into month-to-month panels, 4-day wellness retreats at Miraval, and since COVID-19, digital panels and retreats that enable Properly+Good to achieve a wider viewers than ever earlier than. In addition they printed the Properly+Good Cookbook (Random Home) which options the straightforward go-to recipes of almost 100 wellness consultants and influencers.
In 2018, Alexia and Melisse offered the corporate to Leaf Group (NYSE: LEAF), permitting them to launch extra capital-intensive initiatives, equivalent to a thriving video channel, and larger content material packages together with their annual Properly+Good Traits Report and their January reset program known as Re(New) Yr. As Alexia’s day-to-day involvement at Properly+Good lessens, she’s gotten to concentrate on investing in and advising progressive consumer-facing wellness manufacturers, together with Otamot, Bubble, and Ace of Air. She additionally enjoys serving on the board of Wellness within the Colleges, a non-profit that brings experiential diet and health schooling into over 200 faculties, and The International Wellness Institute.
As for the post-pandemic way forward for wellness, Alexia believes the newer digital parts (e.g. telehealth and digital health) will proceed their exponential development, whereas the in-person retail companies will come roaring again as quickly because it’s secure to take action. Identical to in 2009, look out for a lot of new wellness improvements and alternatives to come back from this time of disaster—and watch as Properly+Good studies on them alongside the best way.