The store, once dark and noisy, but light and airy. The A&F brand and its mascot, the elk, used to be embroidered on most apparel, but no longer; save a few vintage tees, the name “Abercrombie” is nowhere to be found and their best-selling shirts are logol-free. Men’s jeans, which used to only have buttons, now have a zipper. Black clothes, previously revealed, are on the racks.
https://www.washingtonpost.com/lifestyle/style/abercrombie-fitch-new-generation/2021/11/22/da33feec-488e-11ec-b05d-3cb9d96eb495_story.html?utm_source=rss&utm_medium=referral&utm_campaign=wp_lifestyle How Abercrombie & Fitch went from proud exclusion to surprising inclusion