H&M Group’s Cos Releases Fall Campaign Ahead of London Runway Debut – WWD

LONDON — Ten years after H&M Group’s premium providing, Cos opened its first retailer on London’s Regent Avenue, the model is to make its runway debut on the final day of London Fashion Week.

The model mentioned the end result might be a hybrid present encompassing a bodily catwalk, merged with inventive portraiture and transferring picture, digitally livestreamed on its official web site.

COS fall 2021 campaign

A shot from the Cos fall 2021 marketing campaign.

Forward of the landmark second, the model unveiled its fall marketing campaign that includes social activist Janaya Future Khan, actress Jodie Turner-Smith, playwright Jeremy O. Harris and mannequin Raquel Zimmermann, which was shot by Jack Davison and styled by Clare Richardson.

Recognized for making tasteful tweaks to important wardrobe items, Cos mentioned the autumn marketing campaign alerts a brand new course for the model because it rethinks the way forward for style, because the label is now dedicated to crafting a round assortment by sourcing sustainably and utilizing repurposed fibers.

A brand new Cos brand might be rolled out on the gathering and up to date throughout all packaging this fall. The model added that the packaging is totally recyclable, because it’s made out of responsibly sourced paper and sturdy woven paper handles.

As of Might, Cos operates 283 shops in 46 markets worldwide.

COS fall 2021 campaign

A shot from the Cos fall 2021 marketing campaign.


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