History of Tiffany & Co.’s Yellow Diamond – WWD

The Tiffany Diamond is likely one of the high quality jeweler’s oldest and most recognizable items, and now the enduring piece is getting newfound consideration within the model’s latest ad campaign with new faces Beyoncé and Jay-Z.

The couple, who signed with Tiffany & Co. last month, appeared in a brand new advert marketing campaign launched Monday the place Beyoncé is seen carrying the enduring Tiffany Diamond. The marketing campaign is a part of a yearlong initiative with the couple, which additionally features a quick movie exhibiting Beyoncé singing “Moon River” to her husband. This marks the primary time the couple has appeared in an advert marketing campaign collectively and likewise the primary time the Tiffany Diamond seems in a Tiffany & Co. marketing campaign.

The 128.54 yellow-carat Tiffany Diamond was discovered within the Kimberley diamond mines in South Africa in 1877. The next 12 months, Tiffany & Co. founder Charles Lewis Tiffany acquired the 287.42-carat tough stone for $18,000 and solidified his fame because the “King of Diamonds,” in accordance with the high quality jeweler.

The tough diamond was then dropped at Paris the place Tiffany’s chief gemologist, Dr. George Frederick Kunz, minimize the piece right into a cushion-shape good diamond sized at 128.54 carats with 82 aspects.

Beyoncé is amongst 4 ladies who’ve worn the Tiffany Diamond. The piece was first worn in 1957 by socialite Mary Whitehouse, after which it was most famously worn by actress Audrey Hepburn in 1961 when she did publicity for her movie, “Breakfast at Tiffany’s.” For Hepburn, the Tiffany Diamond was re-set in Tiffany jeweler Jean Schlumberger’s Ribbon Rosette necklace.

Lady Gaga 2019 Oscars Tiffany Diamond

Lady Gaga on the 2019 Oscars
Lexie Moreland/WWD

In 2012, the Tiffany Diamond was re-set in celebration of Tiffany & Co.’s one hundred and seventy fifth anniversary. The jewel was positioned in a necklace with greater than 100 carats of white diamonds. This new model made its crimson carpet debut seven years later on Lady Gaga at the 2019 Oscars, the place the actress and singer received an Academy Award for finest unique music. The identical Tiffany Diamond necklace model is what’s seen on Beyoncé in her new Tiffany & Co. marketing campaign.

In 2019, the estimated worth of the Tiffany Diamond was $30 million.


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