Highlights of YouTube’s 2022 plan Shopping, Creators… Even NFT – WWD

Shopping will increase YouTubePlans for 2022, according to a new blog post written by product manager Neal Mohan. Announced Thursday, the pledge outlined a series of upgrades for creators and brands, including a stronger push into commerce.

“One of the most anticipated opportunities we’re bringing to our brands this year is Shopping.… We’re thinking about shoppable video, Shopping in-person and more broadly. how shopping appears on the app,” wrote CSO.

The video giants seem pleased with the results they’ve seen so far, with Mohan pointing to efforts like the commercial-equipped “Black Friday” movie and “Holiday Stream and Shop” , a week-long event in November that spurred product sales from Walmart, Samsung, and Verizon. He said the latter has garnered more than 2 million views and 1.4 million Live Chat messages.

Ultimately, this vision aims to further emphasize shoppable videos, paving the way for layout changes to make them easier for consumers to see, as well as new types of tools.

According to Mohan, some of them are likely to join Web3, a series of blockchain-based technologies that include the latest celebrity expressions of digital fashion.

“Web3 also opens up new opportunities for creators. We believe that new technologies like blockchain and NFT can enable creators to build deeper relationships with their fans. Together, they will be able to collaborate on new projects and make money in ways that were not possible before,” he said. “There’s a lot to consider in making sure we approach these new technologies responsibly, but we think there’s also incredible potential.”

Last year, the platform saw creators reach a new threshold of 2 million participants YouTube The Partner Program, so it can see NFT and metaverse apps as a way to further grow the community.

That could look like any one or more possibilities – from simply giving NFT own a place to showcase their merchandise, provide the tools to actually build the NFT, or establish a direct link to whatever Google’s broader metaverse plans may be. In addition to the later years of virtual reality technology, recent reports claim its road map will include some kind of smart glasses, which will be remarkable considering the Google test. Glass formerly and its controversial. However, when it comes to YouTube, what’s more specific now is the video platform that already supports 3D, immersive environments, and augmented reality.

Mohan did not elaborate on specifics NFT or aggregate plans, but it’s worth mentioning that it’s worth pointing out, given Google’s relative silence, compared to peers and rivals like Facebook, Microsoft, and even Apple. Sundar Pichai, chief executive officer of parent company Alphabet, offered positive thoughts on augmented reality and ambient computing, but not much more than that.

In the meantime, YouTube has many existing features to develop further, such as Shorts, its own mini-video feature similar to TikTok. It plans to roll out more ways for short creators to make money, including building branded content, as well as adding features like Super Chat. But the main goal of Shorts is to make it purchasable.

Other updates will upgrade YouTube Studio’s analytics and creation tools, along with new capabilities for creators to shoot live video together and users to comment on or share YouTube videos they’re watching on TV. by their phone. It also plans to officially roll out the gift membership feature, which is currently in beta.

Overall, YouTube seems to be ramping up its commercial and creator efforts this year, whether for real-world products or possibly digital goods. That’s significant considering a user base of more than 2 billion monthly actives, with 210 million overall viewers expected in the US this year alone. Given the massive influence of the video platform, its concerted push could be the biggest signal that video can be bought, and that NFT is not a fad but perhaps a major shift in perspective. and how consumers will shop in the long run.

https://wwd.com/business-news/technology/youtube-2022-shopping-creators-nfts-1235068673/ Highlights of YouTube’s 2022 plan Shopping, Creators… Even NFT – WWD


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