High-end Watchmaker Breguet Names Swatch Group Veteran as CEO – WWD

PARIS — Swiss high-end watchmaker Breguet has named Swatch Group veteran Lionel a Marca as chief govt officer, making him one of many few watchmakers on the helm of a serious watch model.

A Marca succeeds Marc Hayek, who returned to the put up after the departure in 2020 of Thierry Esslinger, who had changed Hayek as CEO in September 2017. The scion of the Hayek household, which runs Swatch Group, Hayek can be president of Breguet.

Following a watchmaking apprenticeship, a Marca joined Swatch Group in 1992 at movement-maker Frédéric Piguet. The Swiss govt subsequently moved over to ETA, the Swatch Group subsidiary that provides watch actions, the place he helped develop and enhance a number of watchmaking problems.

A Marca has consulted for various firms with the group, specifically within the areas of high quality management and implementing new manufacturing traces. He was appointed to the chief boards of Blancpain in 2004 and Harry Winston in 2014. In 2019, he additionally joined the prolonged govt board of the Swatch Group.

“If right now Lionel a Marca is without doubt one of the uncommon watchmakers on the helm of a famend watch model, then he’ll undoubtedly be capable to steer Breguet towards the brightest of futures on the eve of its 250th anniversary,” mentioned the model, which was based in 1775.

Breguet sits on the high of the pyramid of Swatch Group manufacturers, alongside Blancpain and Jaquet Droz. The group additionally owns manufacturers starting from Harry Winston, Omega and Longines to accessible labels like Swatch, Tissot and Hamilton.


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