MORE GIGS FOR HERON: American clothier, Gen.G Foundation scholarship sponsor and Calvin Klein creative consultant Heron Preston at present will unveil an idea assortment in collaboration with Mercedes-Benz that celebrates the fiftieth anniversary of the patent of the airbag and the fortieth anniversary of the life-saving function’s first serial introduction into the German car producer’s flagship S-Class.
The capsule consists of three idea males’s and girls’s put on appears made with recycled airbag supplies from Mercedes-Benz’s security and crash-test analysis space, in addition to industrial merchandise designed by Preston, which can be accessible by way of a giveaway on the resell platform GOAT.
Preston mentioned the partnership felt each “thrilling and pure,” because it was based mostly across the shared worth of decreasing mankind’s affect on the planet.
“Upcycling and celebrating sustainability have been my earliest approaches to design, since launching my assortment, and I cherished lensing a celebration of the airbags anniversary on this strategy to create a good looking assortment from recovered supplies alongside a few of their most superior fleet of fuel-efficient and electrical autos,” he mentioned.
With the design, Preston mentioned he needed to create synergy between each worlds. Due to this fact he included the component of air into the idea by turning the clothes into inflatable gadgets.
“There are nipples which can be hidden contained in the garment that you need to use to inflate the items up,” he added: “From there, we begin to construct this complete world of the idea from items inside my assortment, a number of workwear items, puffers, I even did a pair of pants with denim distressed particulars that relate to my final assortment.”
The designer revealed the airbag expertise was what saved him from a automotive accident two years in the past in Milan.
“I used to be sitting within the entrance passenger seat. The airbag deployed in my face. I’m completely happy that I can snort about it now, however I might have been severely injured,” he mentioned.
Bettina Fetzer, vp of communications and advertising at Mercedes-Benz AG, a carmaker that has fashioned an in depth bond with the style and luxurious trade since 1995, mentioned the collaboration with Preston is the newest instance of how the Stuttgart-based firm is “working with co-creators on this discipline that replicate our values permits us to additional push sustainable luxurious design into the longer term.” Final 12 months, the corporate invited Virgil Abloh to reimagine the iconic G-Class SUV.
“The airbag patent and its serial manufacturing was a groundbreaking security invention for mobility and is a historic milestone of our innovation energy,” Fetzer mentioned. “Heron’s distinctive tackle sustainability and the best way he approaches the subject via the lens of tradition is what made him an impressive associate to work with on this challenge.
“By collaborating with him, we’re reinterpreting this technical function into our each day life-style — vogue can come from on a regular basis life, and, via upcycling on a regular basis supplies, we are able to encourage sustainability within the vogue and wider industries,” she added.
The launch is accompanied by a collection of photographs and movies shot by Thibaut Grevet, that includes Preston’s conceptual creations, in addition to new and classic S-Class fashions and the brand new full-electric EQS.
The shoot’s set can be repurposed and seem as an set up at Mercedes-Benz Vogue Week Berlin from Sept. 6 to eight.
https://wwd.com/fashion-news/designer-luxury/heron-preston-airbag-concept-collection-mercedes-benz-1234904032/ | Heron Preston Unveils Airbag Idea Assortment With Mercedes-Benz – WWD