Hearst’s iCrossing Acquires Mediablaze – WWD

Hearst Magazines’ in-house international digital advertising and marketing company iCrossing has made an acquisition.

It mentioned Monday it had purchased Mediablaze, a London-based digital expertise and content material advertising and marketing company, following a 2016 minority stake funding.

The company will be part of iCrossing’s U.Okay. workplace and the hope is that the newly shaped partnership will provide shoppers full-service advertising and marketing options in buyer expertise, digital transformation, efficiency media and creative-driven content material advertising and marketing campaigns.

“With the digital acceleration manufacturers have seen over the previous yr, there’s a rising demand for full advertising and marketing options that may provide partaking and impactful digital experiences and this funding positions us to ship industry-leading options for our shoppers,” Hearst Magazines president Debi Chirichella mentioned.

Paul Button, CEO of Mediablaze, added: “The becoming a member of of our companies will mix Mediablaze’s digital expertise functionality with iCrossing U.Okay.’s highly effective media and buyer insights, making a best-in-class company answer that can assist shoppers rework and speed up their digital enterprise,” Button mentioned.

Hearst acquired iCrossing in 2010 with the intention to carry intensive international digital advertising and marketing capabilities in home, together with paid search, search engine marketing, internet growth, cellular and social advertising and marketing and knowledge analytics.

Its shoppers embrace Toyota, LG Electronics, Belk, Beam Suntory and DeKuyper.

“That is an funding in our workforce and represents a dedication to develop our group and place us for continued success as our shoppers’ wants proceed to evolve,” mentioned Jamie Clifford, managing director of iCrossing U.Okay. of the brand new acquisition.

Hearst’s journal manufacturers embrace City & Nation, Esquire, Cosmopolitan and Harper’s Bazaar.



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https://wwd.com/business-news/media/hearsts-icrossing-acquires-mediablaze-1234891972/ | Hearst’s iCrossing Acquires Mediablaze – WWD


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