Hanahana Beauty Hosts Pop-ups to Celebrate Its Skin Care Launch – WWD

Hanahana Beauty, identified for its shea butter-based physique merchandise, is launching its first facial skincare product: Pores and skin Vitamin, a powder masks meant to cut back pores and skin congestion. To have a good time the launch, Hanahana is internet hosting a sequence of pop-ups in New York, Los Angeles and Chicago from August by way of October. 

Abena Boamah, a recipient of the Glossier Grant Initiative and member of Tower28’s Clear Beauty Summer time College 2020, based Hanahana in 2017, championing shea-butter merchandise with elements ethically sourced from the Katariga Girls’s Shea Cooperative in Ghana. The model has additionally developed the Hanahana Circle of Care, which works with suppliers in Tamale to offer the cooperatives with well being care and sources.

Pores and skin Vitamin is the model’s first foray into the facial skincare class. For Boamah, listening to the buyer was step one in growing the product. 

“Once we surveyed our shoppers about issues that they’re specializing in, congestion was one thing that got here up.…We needed to determine, ‘how can we nonetheless keep inside our mission and our concepts of skincare and create a product that may be useful in relieving congested pores and skin, but in addition that’s not too harsh?’” mentioned Boamah. 

Enter Pores and skin Vitamin. Just like Hanahana’s different merchandise, it makes use of few elements, all of that are sustainably sourced. Boamah labored with a magnificence chemist to develop Pores and skin Vitamin’s method, which options kaolin meant to cut back toxins and oils, willow bark to even out pores and skin tone, spirulina to strengthen and moisturize, hibiscus to steadiness and maca to advertise cell turnover. “It’s simply thrilling to see the expansion as a result of our first skus have been made and formulated in my kitchen,” Boamah mentioned. The powder masks doesn’t depart your pores and skin dry and tight, however as an alternative, “the aftereffect is a mushy and mild glow,” she mentioned.

Boamah famous that with all product launches, Hanahana will proceed to supply elements immediately from producers or work with distributors that achieve this. 

“We’re on this area proper now the place we’re actually simply taking a look at sustainability holistically.…How can we actually maintain ourselves? How can we additionally maintain our mission?” mentioned Boamah. “It’s actually laborious, as you proceed to develop as a model to push these missions as a result of sustainability is kind of costly, however we’re nonetheless constructing that basis and having the ability to challenge that to the brand new product launches that we’re doing.”

To mark the product launch, Hanahana is opening a number of pop-ups and internet hosting a sequence of unique occasions at every. The New York pop-up shall be held at The Ace Lodge on Aug. 20 from 1 to 7 p.m., Aug. 21 from 11 a.m. to five p.m. and Aug. 22 from 12 to six:30 p.m. At 4 p.m. on the ultimate day of the pop-up, the model shall be internet hosting a ticketed Magnificence + Chill Panel. The Chicago pop-up shall be held Sept. 17 to 19 and the Los Angeles pop-up shall be held Oct. 8 and 9. Hanahana’s best-selling merchandise and Pores and skin Vitamin shall be obtainable for buy.

Boamah famous she plans to increase Hanahana’s physique care and skincare choices. 

For extra from, see: | Hanahana Magnificence Hosts Pop-ups to Rejoice Its Pores and skin Care Launch – WWD


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