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Halifax artist carving space for upcoming talent as N.S. music industry grows – Halifax

When individuals hear the identify ‘HUGTAPES: Halifax Underground,’ the platform curator/organizer Christoper Toulany needs the phrases ‘uplifting, numerous, and sincere’ to return to thoughts.

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Toulany stated as a lot as he likes the uplifting vibes, he needs to offer Halifax artists, who might have gone via laborious experiences in life, a platform to precise themselves actually and intimately.

Toulany created HUGTAPES, with the assistance of musician Francis Desaux a.okay.a Frantik, in the beginning of the COVID-19 pandemic with the intention of making a method for marginalized and disenfranchised artists to create and promote their work.

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Toulany, who goes by the stage identify Paollo 13, has been an artist and promoter within the native music scene for about 15 years, and he observed whereas making music that there was one thing missing.

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“There wasn’t actually a spot for rising artists to community and to be seen, whether or not it was like digitally or at exhibits, which is actually what began this,” he stated.

“I spotted that artists that have been on the similar degree as myself have been being ignored, that there wasn’t something for us. And I wished to fill that void … there are such a lot of superb abilities on this metropolis … and I need to be that particular person to curate what I felt was the vibe of our metropolis,” he added.

Iin mid-September, the platform launched its first monitor ‘Chips’ that includes MAJE, KXNG WOOZ, LXVNDR, Megz, Frantik and Paollo 13, produced by Dennis Lim-Sersan and recorded by Bucky Blanks.

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Within the first week, the one bought greater than 5,000 streams on Spotify, and the platform is engaged on releasing extra.

In keeping with Toulany, HUGTAPES will probably be dropping “mixtapes” that function a various array of native rising artists on a quarterly foundation, together with Halifax’s Savage Tha God who has been working with Toulany to provide a few of his music.

He stated it’s been a really thrilling time for rising artists the place the Halifax music scene is being “resurrected,” and that he needs to play a task in that, regardless of the challenges that COVID-19 has introduced.

“About three or 5 years in the past … it was nearly like darkish ages of Halifax music the place, once more, you’d have the identical established individuals … and there was actually no true, like younger expertise arising,” Toulany stated.

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He stated artists didn’t have the sources or the know-how to create in a manner that was seen.

“Folks began saying that no person was going to avoid wasting us however ourselves,” stated Toulany.

So now persons are seeing manufacturers pop up like ‘Pineapple Specific Media,’ which is a media enterprise that was based in 2019 to help underground artists via multimedia, digital media and print media, and of course- there’s HUGTAPES.

Toulany stated COVID-19 was a “interval of pressured reflection” that contributed to the expansion of the native music scene.

“It united us. We realized that it doesn’t matter what style or type of music you wish to create, that basically we’re all on this collectively and that this music scene solely works if we help one another and depend on one another. And I believe it’s gotten us additionally excited to get out once more.”

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He stated artists had little or no selection however to take a seat again and replicate on themselves.

“I felt it was a superb factor for me to get away from type of the enterprise of the music scene and the concern of lacking out … it pressured me to take a seat again and consider what I would like to determine,” stated Toulany.

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The manager producer of Music Nova Scotia, Allegra Swanson, stated there was a ton of progress within the trade.

“I believe that we’re at a very thrilling time proper now in terms of rising expertise,” stated Swanson.

“There’s plenty of rising expertise that, regardless of the pandemic, has been working extremely laborious and doing plenty of digital content material creation to make sure that their music remains to be reaching audiences not solely throughout the province however throughout the nation and internationally,” she added.

As a non-profit group that focuses on creating and selling Nova Scotia’s music trade, it has began a sequence of concert events that includes upcoming abilities, in addition to an artist-in-residence program.


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The Artist in Residence Program will present an area rising musician or group with monetary {and professional} help in addition to efficiency alternatives to assist develop their profession. This yr, the chosen efficiency act will probably be awarded $20,000 in money and prizes.

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“We’ve 5 acts which might be vying for the spot, and so the expertise is actually unbelievable right here. And that’s one thing that hasn’t been stopped by the pandemic,” stated Swanson in an interview on Thursday.

The Bombadils, Children Dropping Sleep, KXNG WOOZ, LXVNDR and Pillow Fite carried out for the grand prize on the Grand Oasis Stage in Halifax, Sept. 17, with KXNG WOOZ popping out because the winner.

Swanson stated now the group is specializing in the restoration course of, particularly via grants, which have been made simpler for artists to use for.

She stated a $3,000 grant could make an enormous distinction in an artist’s profession.

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“Whereas I’ve been within the place for a yr, clearly it’s been a really completely different type of yr than regular. I’d have gone to see much more exhibits ought to it have been potential,” she stated. “However what I’ve been seeing is that I believe there’s plenty of misinformation or misconceptions about what we will provide and the way we might help artists.”

She stated making use of for a grant is for everyone even when an artist shouldn’t be a member, and that the group is there to assist artists navigate that course of.

READ MORE: Halifax musician pens song on raising 5 kids, including triplets, during COVID-19

The cash from the grant can be utilized for advertising and marketing, recording or video creation.

“Essentially the most success that we see from rising expertise are usually individuals who use their group and attempt to help others and ask questions and attain out, as a result of oftentimes it may be a lonely place once you’re by your self.”

From making use of for grants to getting into contests to simply reaching out to different artists, Toulany needs native musicians to know there are helps accessible to them.

Toulany stated he feels very blessed that he’s been in a position to encompass himself with individuals which might be pushed and supportive of the platform.

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“I’ve developed these relationships with individuals based mostly on being reliable and dependable, and folks know that. They’ll depend on me to symbolize their voice in a manner that’s helpful for them, that they’ll be heard and that I gained’t alter something or I’d by no means attempt to put anyone down.”




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https://globalnews.ca/information/8198691/nova-scotia-music-platform/ | Halifax artist carving area for upcoming expertise as N.S. music trade grows – Halifax

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