Half of People Join HBO Max for ‘Wonder Woman 1984’ Side Cut

Wonder Woman 1984 is about a magical stone that grants any wish you desire. Nothing is too weird or crazy beyond its power, and it can do everything from bring you a delicious cup of coffee to turn you into a superpower. Cats more. But I’m betting if Warner Bros can use it, they’ll wish HBO Max subscribers would stick around for the long haul.

New data from measurement company Antenna shows that about half of the people signed up to watch Wonder Woman 1984 during the 2020/21 holiday season decided to cancel their subscription within a month (with 31% of them leaving within a month).

It’s easy to throw some shade in Wonder Woman 1984 for subscribers who cancel after seeing the movie, but these numbers are actually pretty good news. As of December 2020/January 2021, a month’s HBO Max subscription is $15, meaning a subscription to watch just one new blockbuster is great value for money, especially when subscribers Disney Plus subscribers pay an extra $30 on their subscription for Magnolia Flower.

Warner Bros.’s plan is that a sizable portion of those who signed up for the movie will maintain their payments, either because they’ve become addicted to the franchise or simply forgot to cancel. And, based on that, a six-month 50% attrition rate is a win.

Whether Warner Bros.’s strategy of focusing on simultaneous theatrical and digital releases for major movies will work, in the long run, remains to be seen.. Notably Batman will be exclusive to cinemas at launch next month, so chances are Matrix Recovery was the last blockbuster to land on HBO Max on release date for a while.

So at least when it comes to HBO Max subscribers, Wonder Woman 1984 seems to have been a success.