Hailey Bieber Fronts Miu Miu Spring 2022 Campaign: Photos, Details – WWD

Miu Miu tapped several faces for the spring 2022 ad campaign, one of which is Hailey Bieber.

Bieber is pictured in the brand’s signature products, which include the famous denim and khaki pleated mini skirt, a slanted button-down, slick socks, spiked shoes and a beige gold chain bag.

The campaign was shot by British photographer Tyrone Lebon, with the creative direction of Be Good Studios’ Lina Kutsovskaya and styled by Lotta Volkova.

Hailey Bieber for Miu Miu Spring 2022 Campaign

Hailey Bieber for Miu Miu
Tyrone Lebon / Courtesy of Miu Miu

The photos showcase the brand’s free spirit by placing the collection’s rough-cut garments against a chic and colorful backdrop.

Miu Miu’s the famous pleated mini skirt is capturing one of the clothing trends to look forward to for 2022, when many of the trends from the beginning of the Aughts era make a comeback. The mini dresses were worn by many celebrities in the early 2000s, such as Paris Hilton, Christina Aguilera and Rihanna, among others.

For the campaign, Bieber appeared alongside “The Crown” star Emma Corrin, “Squid Game” star Lee Yoo-mi, “Atlantics” star Mame Bineta Sane and models Ever Anderson and Alix Bouthors.

Last year, Bieber was rated as a ambassador for Tiffany & Co. as famous shoe brand Superga.

“Superga is synonymous with Italy so when I was asked to be the brand’s new ambassador I immediately thought about how this is one of my favorite countries – I spent part of my honeymoon. I was there,” Bieber said at the time.


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