Ground-breaking partnership with DAZN and YouTube to bring Women’s Champions League to fans around the world | Inside UEFA
The brand new UEFA Ladies’s Champions League will convey followers everywhere in the world nearer to the motion than ever earlier than. Immediately, UEFA pronounces a first-ever four-year international broadcasting partnership with sports activities streaming platform DAZN, along with YouTube, that may convey an unprecedented degree of publicity to ladies’s soccer.
Ranging from the 2021/22 season, the brand new partnership will convey the perfect gamers on the earth to a worldwide viewers, with each recreation all through the marketing campaign obtainable to view dwell on-line. It follows UEFA’s choice to create a brand new format for the Ladies’s Champions League, that includes a 16-team group stage, with centralised media and sponsorship rights resulting in a big improve of revenues. This has constructed the muse for the lately introduced pioneering financial distribution model by way of which €24 million can be unfold all through ladies’s soccer throughout Europe, strengthening the long run for the game.
UEFA President Aleksander Čeferin
“Two years in the past after we launched UEFA’s first ever ladies’s soccer technique, ‘Time for Motion’, we promised motion that may result in a higher, extra skilled and extra affluent recreation by 2024. A number of initiatives have since adopted and this summer time is a big leap in that route.
“We’re delighted to announce the beginning of a four-year international partnership with DAZN and YouTube. For the primary two seasons followers all over the world can entry and watch totally free all matches enabling followers to comply with the competitors and the easiest gamers on the earth. There isn’t a higher strategy to encourage future generations of younger women and boys to play soccer. Ladies’s soccer is right here to remain and can solely develop stronger.”
All 61 matches obtainable totally free within the first two seasons
For the primary two seasons (2021-23), followers will have the ability to watch dwell and on demand all 61 matches from the group stage onwards on DAZN and free on DAZN’s YouTube channel. For the next two seasons (2023-25), all 61 matches can be dwell on DAZN whereas 19 matches can be made obtainable totally free on DAZN’s YouTube channel.
The multi-year deal grants DAZN unique rights worldwide, excluding the MENA (Center East and North Africa) – the place rights do embody clips and highlights – and China and its territories.* The settlement is without doubt one of the largest broadcast offers in ladies’s membership soccer historical past and signifies one other game-changing transfer in UEFA’s and its companions international dedication to ladies’s sport, centered on the mission of rising the UEFA Ladies’s Champions League, turning extra gamers and groups into family names, and galvanizing the subsequent era of gamers – all of which begins with extra individuals all over the world watching the sport.
DAZN has launched a marketing campaign movie in the present day entitled ‘We All Rise With Extra Eyes’ – the debut content material on its new UEFA Ladies’s Champions League YouTube channel, directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO.
Man-Laurent Epstein, UEFA Advertising Director
“We’re delighted to have discovered such revolutionary companions in DAZN and YouTube, who will give followers worldwide the chance to get constantly free-to-air entry to the world’s finest ladies’s membership soccer competitors. It’s precisely what we wished for after we determined to centralise the media rights and revamp the competitors format. In the end it was a simple choice for UEFA to make, as DAZN and YouTube had essentially the most compelling bid, complemented by the huge promotional alternatives that this partnership can convey for the competitors and girls’s soccer normally.”
Nadine Kessler, UEFA Chief of Ladies’s Soccer
“This deal is a primary for girls’s soccer as this partnership between UEFA and DAZN and YouTube will ensure that the UEFA Ladies’s Champions League could be seen by the followers, by all of the individuals who love this recreation, wherever they’re on the globe. Such visibility adjustments the whole lot, as the perfect feminine gamers and finest ladies’s groups on the earth can encourage extra younger women and boys to fall in love with this sport. Collectively we’re all bringing ladies’s soccer to the world and everybody who will tune in will actually make a distinction to one thing larger.”
James Rushton, Co-CEO, DAZN Group
“We’re thrilled to be the brand new international broadcaster for UEFA Ladies’s Champions League and can’t wait to work with YouTube and Google to convey followers nearer to the sport and shine a brighter gentle on its stars than ever earlier than. DAZN was based with a imaginative and prescient of constructing premium sports activities extra accessible, and what’s extra accessible than centralizing rights for the primary time whereas making all matches free on YouTube? In a single day, this may make the perfect ladies’s soccer simpler to observe all over the world than ever earlier than. Alongside the best way, we sit up for elevating dwell broadcast manufacturing, extending current DAZN content material franchises, and unveiling new exhibits that showcase the breadth and brilliance of ladies’s soccer.”
Subscribe in the present day
To be taught extra, DAZN, YouTube, and UEFA invite all media and followers to turn out to be an early subscriber to DAZN’s model new, devoted UEFA Women’s Champions League YouTube channel – launched in the present day and the place all matches and content material will dwell – and tune in to a special announcement event that includes all of the people listed above and extra, discussing the deal and what it means for the competitors and girls’s soccer total.
*the Individuals’s Republic of China, the Particular Administrative Area of Hong Kong, the Particular Administrative Area of Macau and Chinese language Taipei (Taiwan).
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