Google’s Pixel 6 may be more exciting than the iPhone 13


Google’s Pixel 6 telephones


As a lot as I sit up for Apple’s massive iPhone reveal yearly, I am extra excited this yr by what I am seeing in regards to the upcoming Pixel 6. And I have been a cheerful iPhone proprietor for years, so this sense is coming as a shock. Partially this sense comes from Apple’s lackluster iPhone 13 upgrades. Do not get me improper — the iPhone 13 is spectacular. Higher screens? Yep. Higher cameras? Yep. Longer battery life? It is there. A “free” iPhone 13 for trade-in? Signal me up proper now. (Truly, I am not massive on upgrading my phone every couple of years, and people provider offers include loads of caveats anyway.)

However by and huge, it was a sleeper yr for the corporate by way of the iPhone 13 lineup, not less than. Positive, that smaller notch is swell, and holy smokes, have you ever seen the dramatic movies you possibly can take with Cinematic mode? I am keen on these options, and I can not say I did not really feel my pores and skin tingle after I watched them in motion. However other than the routine enhancements to issues just like the processor and people options I discussed earlier, there was a bevy of options that remained remarkably unchanged, just like the overall design and dimensions for starters. CNET’s Patrick Holland even mentioned in his iPhone 13 review that the cellphone is not radically completely different from the iPhone 12.

Learn extra: Pixel 6: 3 reasons I can’t wait to get my hands on Google’s new phone

Google’s Pixel 6 and Pixel 6 Pro, alternatively, look to be a doozy and appear to characterize a large leap ahead for Google by way of design, efficiency and options. The Pixel event is slated for Oct. 19, however there’s been little left to the creativeness due to a string of teases from Google and a wealth of credible leaks and rumors. On prime of that, forward of its occasion Google put up a prototype of the Pixel 6 in its newish brick-and-mortar in New York — and it is definitely making an announcement.

This is why Google’s upcoming Pixel 6 has me trying previous the iPhone 13 (and why we think you should give Google’s Pixel phones another shot).


An instance of one of many quite a few memes mocking Apple’s iPhone 13, which flooded the web after the Apple occasion.


Pixel 6 design: Splashy and daring

Check out the Pixel 6 and you may see it is undergone a sweeping design transformation and glow-up. Gone are the squircle digicam bump and the modest colour palette of the Pixel 5. That design makes approach for a digicam bar that runs the total width of the cellphone, with splashy colorways and shiny metallic highlights. 

As a famend cellular software program developer, Google had beforehand designed its telephones in a way that permit the Android cellular working system take heart stage. Within the person’s eye, the {hardware} was meant to fade in to the background, serving as a mere car to Android. However for 2021 Google appears to be putting off that design philosophy in favor of a bolder, eye-catching look. I feel the {hardware} of Pixel 6 is visually distinctive, and I feel it is clear that Google is enjoying to face out within the aggressive subject of high-end telephones this yr. 


Google has usually used Qualcomm chips in its telephones, however now it will use its personal custom-made Tensor processor.

Jon Prosser

Pixel 6 processor: Tensor SoC

However there could also be extra to the Pixel 6 than meets the attention. Below the hood, Google says, it is geared up the Pixel 6 sequence with a custom-built system on chip generally known as Tensor, which CEO Sundar Pichai touts as Pixel’s largest innovation so far. It was designed in-house by Google engineers, that means it has been tailored for Android — very similar to Apple does with its personal cellular processors. 

Google’s stored mum on efficiency, and whether or not Tensor can sustain with Apple’s chips stays to be seen, however I feel it stands a greater probability now that it is not counting on Qualcomm chipsets. In line with years of CNET’s efficiency benchmark assessments, Qualcomm’s top-of-the-line Snapdragon processors have constantly underperformed in opposition to Apple’s personal in-house silicon. Hopefully, it might additionally extend the number of years of software support with that management, permitting you to carry onto a Pixel 6 for extra years with safety updates. Earlier Pixel telephones have been assured three years of help, which is considerably lower than the six years of help the iPhone 6S has obtained or the 4 years of help Samsung is now offering its Galaxy telephones. Both approach, this represents one other “seismic break from the previous,” as CNET’s Brian Bennet put it. Remember final yr’s Pixel 5 ran on the midtier Snapdragon 765G processor, which is a notch beneath the Snapdragon 865 constructed into flagship telephones akin to Samsung’s Galaxy S20, to permit Google hold a lid on the value. 


Google’s Pixel 5

Andrew Hoyle/CNET

Pixel 6 software program: Android 12

One other factor I am enthusiastic about is the software program. The Pixel 6 will ship with Android 12, making it one of many first telephones to hold the up to date cellular OS — and there is heaps to be enthusiastic about. You can do cool issues like take scrollable screenshots (lastly!), a minute-by-minute privateness dashboard and the customizability of the OS appears beautiful. However other than that, Google has teased that the Pixel 6 sequence will lean closely into AI, and the Pixel 6 might be essentially the most AI-centric cellphone Google has ever made. That might translate into issues like higher language translation and even higher computational images for Pixel’s already glorious cameras. 

Specs apart, perhaps I am extra excited by Pixel this yr as a result of Apple has crossed that threshold the place greatness is anticipated, if not assured. Google, in the meantime, nonetheless has loads to show within the smartphone area. The Pixel’s market share is minuscule in comparison with that of Apple’s iPhones. Or perhaps it is the truth that the iPhone and iOS already had an overhaul in 2017 with the iPhone X, whereas Pixel’s transformation is lengthy overdue. However now it appears like Google is doing issues we have been ready years for. We’ll have to hold on till Oct. 19 to search out out for certain, however I am hopeful that Google’s Pixel 6 has the potential to be the 2021 cellphone heavyweight I have been ready for. 

Be part of us Tuesday, Oct. 19 to watch Google’s Pixel 6 event live. And within the meantime, this is every Pixel 6 rumor we’ve heard thus far, three causes we’re excited to get our hands on the new Pixel and whether it still makes sense to buy a Pixel 3, 4 or 5. | Google’s Pixel 6 could also be extra thrilling than the iPhone 13


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