Just over a year after Google announced that it would restructuring its approach to the game streaming platform Stadiathe company is working on a new scheme that involves using the service in deals with Bungie, Capcom and even some companies outside the gaming space, like Peloton.
According to a report from Business InsiderGoogle has “disowned” Stadia as a consumer platform and is continuing to shift its focus to using the technology behind the service and creating deals with partners.
This new project, led by Google Stream, is specifically focused on providing high-definition broadcasting options for games to potential partners, showing that Google is more interested in how they can use the game. investments in cloud services without necessarily continuing with their own game projects.
This has resulted in numerous transactions with companies, including AT&T and Capcom, with AT&T using Stadia’s technology allows players to access Batman: Arkham Knight through a web browser, and Capcom partnered with Google to run demos on its own website using a similar method. According to the report, a larger deal with Bungie has made “significant progress,” but it’s currently unclear if Google will still be involved in any future projects after that. Sony acquires Bungie for $3.6 billion.
Also, it looks like this is Peloton’s first game release, Lanebreakwas actually provided by Stream, though Business Insider couldn’t confirm that with Peloton.
Many current and former employees told Business Insider that securing deals to help other companies with their technology and continuing proof-of-concept work on Google Stream has become an internal priority. , with one employee noting that only about 20% of the work is being done. used on Stadia as a consumer platform.
This matches the company’s initial scale for Stadia last February, which included the closure of in-house game studios in Montreal and Los Angeles.
Stadia will still receive a steady income from new titles that were part of previous deals, with a Google spokesperson said. The Verge that 100 or more new titles will be added to the service’s library of more than 200 pre-existing games throughout 2022. Most of these won’t be the larger titles and games, however. monopoly can hardly be brought up again.
https://dotesports.com/news/google-stadia-undergoing-further-restructuring-to-focus-on-cloud-technology-partnerships Google Stadia is in the process of restructuring to focus on cloud technology, partnerships