Google Proceeds With Fitbit Deal, But Government Reviews Continue

Google stated it has accomplished its $2.1 billion acquisition of Fitbit Inc., a deal that may let the search large push extra deeply into the wearable-device and health-data companies, because it continues to face antitrust scrutiny.

The announcement on the deal closing got here after European Union antitrust officers final month approved the acquisition with conditions geared toward defending customers’ well being information and preserving competitors within the wearable-tech sector, clearing one of many deal’s hurdles. However different antitrust businesses are persevering with to scrutinize the transaction, including in the U.S., that means Google’s determination to maneuver ahead isn’t with out regulatory threat.

“This deal has all the time been about units, not information, and we’ve been clear because the starting that we’ll defend Fitbit customers’ privateness,” Rick Osterloh, Google’s senior vice chairman for units and providers, stated Thursday.

To appease EU regulators, Google pledged not to use Fitbit data for advertising purposes in Europe and to retailer such information separate from another Google information utilized in adverts.

It additionally advised regulators it might enable customers to hyperlink their Fitbit information to competing apps and dedicated to permitting wearable-device makers open entry to features of Google’s Android working system.

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Huynh Nguyen

My name is Huynh and I am a full-time online marketer.

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