“Although GM had hoped to resolve the trademark infringement issue with Ford Notably, we have no choice but to vigorously defend our brand and defend the value that our products and technologies have earned over several years in the market,” GM said. know in his statement.
“As this is an issue pending litigation, we have no further comment at this time,” it added.
Ford officials could not be reached immediately for a response.
Car manufacturers are racing to deploy technology to help drivers not need to take their hands off the wheel in traffic jams or on the highway. So-called Advanced Driver Assistance Systems, such as Tesla Inc’s semi-autonomous Driving technology, are not allowed to allow drivers to stay completely free from driving for extended periods of time.
Automakers have used the word, cruise, for decades to describe a cruise control system that allows the driver to set the speed at which the vehicle will maintain, usually when driving on highways. speed.
In 2012, GM announced that it would use the Super Cruise name for its hands-free driver assistance technology, and has been marketing the technology by that name since 2017.
The GM-owned Cruise self-driving car division has been in operation since 2013.
Ford announced it would use the BlueCruise name.
https://economictimes.indiatimes.com/news/international/business/gm-cruise-demand-ford-drop-bluecruise-name-for-hands-free-driving/articleshow/84699622.cms | GM, Cruise demand Ford drop ‘BlueCruise’ name for hands-free driving