Gisele Bundchen Is Back With New Fashion Management – WWD

Brazilian model Gisele Bündchen is back in fashion with a new manager.

Model activist signed to The Lions Management to be a fashion representative.

“We were inspired by the opportunity to collaborate with Gisele and transform her vision of social and environmental change into a sustainable way of life and business,” said Ali Kavoussi, Managing Partner of lion manager, also represents Ebonee Davis, Candice Swanepoel, Irina Shayk, Jasmine Tookes, Lara Stone and Sara Sampaio, among others.

Bündchen started her career in the late 1990s, ushering in a healthier new look on the runway and was the highest paid model in the world in the early Aughts. She was previously represented by IMG Models, leaving the company in February after 22 years.

The former Victoria’s Secret Angel, who has appeared on more than 1,000 magazine covers, has been a United Nations Environment Program Goodwill Ambassador since 2009, and has carried out initiatives promoting clean water, conservation protect rainforests and reduce food waste.

“The environment has always been my passion,” the supermodel said at the time. “I couldn’t ask for a better childhood,” she added of growing up around nature in a small town in Brazil. “We must act now, so that future generations have the same opportunity. Mother Earth is our basic life support system, and by being aware and responsible now, we can help preserve the planet. “

In 2019, she produced a documentary about regenerative agriculture titled “Kiss the Ground”. And last July, after witnessing first hand the impact of deforestation and river water pollution in the village of Xingu in Brazil, she launched the Viva a Vida initiative to mark her fifth birthday. 40, donating 40,000 trees to plant in the Amazonian rainforest, along with her soccer star. husband Tom Brady donated another 40,000.

Recently, Bündchen also sent her message to the US corporation, joining DraftKings as a special advisor for environmental, social and governance initiatives, and kicking off partnerships partner with the fantasy sports giant to plant 1 million trees on Earth Day 2022.

“In today’s world, it’s not enough for companies to be financially successful,” she said in a press release announcing the news. “Companies must succeed in all areas, including social impact and sustainability initiatives that have an impact on the future for all of us around the world.”

Last month, Bündchen and Brady took a stake in crypto exchange FTX Trading Ltd. She will also act as an environmental and social advisor for that foundation.

Huynh Nguyen

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