Giorgio Armani Launches Special Collection for 10 Corso Como – WWD

MILAN 10 Corso ComoIts signature black and white logo is combined with Giorgio ArmaniThe elegant, serious design in an exclusive collection will be unveiled tonight with an event held at the luxury shopping mecca in Milanese.

Rooted in a timeless flair where masculine and feminine elements come together in a signature style, the collection focuses on some of the most iconic styles in the world. Giorgio Armani brand arsenal.

Giorgio Armani Collection for 10 Corso Como

Giorgio Armani Collection for 10 Corso Como.
Courtesy of Giorgio Armani

Offering a complete wardrobe that meets the various needs of today’s women, the collection includes a streamlined pair of leather pants, a long wool coat, as well as evening coats. signature Armani, one of them in black and white striped jacquard.

Silk and cotton shirts are paired with high-waisted trousers handcrafted in a variety of materials ranging from wool to velvet, while the shirt is adorned with a sketch portrait of Armani himself showcasing a sarcastic note to the product line. Completing the offering, accessories range from lace-ups and signature La Prima bags lined with 10 Corso Como dot prints, to silver links, berets, gloves and brooches.

“Corso Como is a major shopping destination in Milan. For this reason, I am pleased to present in this space, as well as in several Giorgio Armani stores around the world, an exclusive selection of timeless designed black and white garments. ,” said the designer.

Accompanied by a special packaging, the collection, with a retail price of 150 euros to 5,500 euros, is available for purchase from today at 10 Corso Como in Milan and at the retailer’s online stores, and then at Giorgio Armani flagships in Milan, New York, Tokyo and Shanghai.

“Giorgio Armani is an example in the history of contemporary fashion. I have always admired the integrity of his path, both in creation and in choice. He has never followed any trends, but has followed and continues to follow a clear and unique path, his own path,” says 10 Corso Como founder and Carla art director Sozzani said. “That is why it is possible to speak without hesitation the vocabulary of Armani, which is a model for new generations.”

10 Corso Como celebrated its 30th anniversary this year with a series of special collections and exhibitions announced during Milan Design Week and Milan Fashion Week last September.

The company, which has had some financial troubles over the past few years, is now run by Sozzani and controlled by the president Tiziana Fausti, a popular retailer that runs multi-brand stores of the same name. in Bergamo.

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