Gillian Anderson Trades ‘The Crown’ For an Eye Mask in Loewe Campaign – WWD

Jonathan Anderson, who tapped Juergen Teller for his newest JW Anderson show-in-a-box presentation, additionally despatched the German photographer all over the world to shoot a playful marketing campaign for Loewe, the place Anderson has been artistic director since 2013.

Headlining the varied solid of artistic sorts is award-winning “The Crown” actress Gillian Anderson, who dons a mustard yellow eye masks, shaggy coat and hoists a black Loewe Amazona bag. Anderson seems within the third season of “Intercourse Training” and is is about to painting Eleanor Roosevelt within the upcoming characteristic movie “The First Woman.”

The marketing campaign breaks as we speak on Loewe’s social media channels and in outside places in Paris.

Teller took his digicam to London, Seoul, Shanghai, New York, two cities in California and an unnamed one in France to seize every persona in situ, planting Korean pop sensation HyunA in entrance of a twig of cherry blossoms, and British actor Nabhaan Rizwan in entrance of a ping-pong desk.

HyunA for Loewe

South Korean singer HyunA poses with a sq. model of Loewe’s Amazona bag.
Juegen Teller

The marketing campaign arrives as all issues Nineteen Seventies appear to be coming again in fashion: The Amazona debuted in 1975 and is available in three new iterations for fall 2021, together with a sq. model.

In accordance with Loewe, the marketing campaign is supposed to convey a “message of independence, empowerment and inclusivity,” its solid “united by an lively outlook on life.”

It additionally reads as a snapshot of cutting-edge tradition and Jonathan Anderson’s far-flung pursuits, together with the likes of Venezuelan digital music artist Arca;  British artist Anthea Hamilton, famed for her surreal sculpture and installations; efficiency and stage artist Justin Vivian Bond, who advocates for larger trans visibility, and “Miss Aluminum” writer Susanna Moore, whose black and grey hair and steely expression give off “Cruella” vibes.

“I wished to create a portfolio of individuals I like due to their achievements and real personalities — individuals from completely different cultures and identities who I really feel seize the spirit of our time,” Anderson instructed WWD.

Rounding out the record are American actresses Tracee Ellis Ross and Jamie Clayton, Spanish actress Úrsula Corberó and high fashions Mika Schneider and Liu Wen.

Tracee Ellis Ross for Loewe

Tracee Ellis Ross is thought for her roles in “Girlfriends” and “Black-ish.”
Juergen Teller

Anderson plans to return to the runway for Loewe’s spring 2022 assortment, scheduled for a runway present and livestream on Oct. 1 throughout Paris Style Week.


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Chinese Designer Wins 2021 Loewe Foundation Craft Prize | Gillian Anderson Trades ‘The Crown’ For an Eye Masks in Loewe Marketing campaign – WWD


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