Georgia May Jagger’s Bleach Salon Among New West Coast Beauty Openings – WWD

“It was like Barbarella ate a lot of Fruit Roll-Ups and got lost in the swamp,” Georgia May Jagger described her rainbow-colored hair – a reference to the main character in the 1968 sci-fi film directed by Jane Fonda. role play. Jagger has a side bangs and thick streaks of red, yellow, blue, and green.

The look matches the decor inside Bleach, the hair salon she opens Los Angeles this month with close friend Alex Brownsell. Located on Third Street near The Grove, the interior is psychedelic, featuring onyx centers and swirling neon yellow-green floors, as imagined by design studio Office of BC.

Jagger, daughter of Mick Jagger and Jerry Hall, said: ‘It looked a lot like hair dye when it spilled on the floor. She wore a classic Mugler pastel and light blue mermaid gown for the salon’s grand opening, which featured Paris Hilton, Charli XCX, Barbara Palvin and Dylan Sprouse.

“It’s an ASMR vibe,” says Brownsell, the colorist behind Gucci and Celine’s recent fashion campaigns, of the salon’s aesthetic.

The front entrance, which houses Bleach products, displays artworks – artworks of the space – a vivid projection of glowing and abstract moving images flanked by a colored ceiling shiny black.

“We made a video as if you were watching a hair sample in a salon,” explains Brownsell. “So you go through different phases, like shampooing, cutting, rinsing, coloring, and you can really hear it. Everything in this space is kind of a metaphor for what it’s like to feel inside a bottle of shampoo.”

The duo currently operate three locations in London, where they first launched in 2011. This latest opening marks their international expansion.

“LA is the home of social media,” says Brownsell. “When you think about youth movements and youth culture now, where does that happen? It happens online. It happens on TikTok, on Instagram, and LA is the center of that for the West. So it makes a lot of sense for us to be here.”

For husband and wife team Lincoln and Sarah Spoor, the right location is Las Vegas, where the co-founders of sexual wellness company Pepper recently opened their first brick-and-mortar store inside Resorts World.

“There is no more exciting place on the planet than the famous Las Vegas Strip,” the couple told WWD in a joint statement. They plan to open a second location inside a “big hotel casino” later this year.

“Pepper is all about connecting – with the most important person in your life and with your own body,” they continued. “Even though we have a beautiful website, we always envision the brand to lead with traditional products. There is no better way to convey the power of connection and the many ways we must improve it than experiencing Pepper firsthand. Our store allows us to best convey what Pepper is all about and immerse our visitors in the brand.”

The 6,000-square-foot retail space offers Pepper’s line of vibrators, priced around $50 to $150, as well as designs by other brands, like Chakrubs’ $50 and $199 “The Heart Yoni Egg” Fifi Rabbit” by Je Joue. There are also personal care products, lubricants, condoms, underwear, chocolates, bathing suits and household items. They sell items like Lafco’s eucalyptus diffusers, Fur’s oils, Samantha Chang’s Kimono robes, and male and female aphrodisiacs, including Me’s gel.

According to the most recent Global Health Summit, created by the nonprofit organization Global Health Institute to unite health trend forecasters, health has been and is expanding the boundaries of health and wellness. “once taboo issues” like sex.

“Sexual wellness brands have seen a spike in sales [300 to 400 percent] the organization said.

During the summit, experts noted that beyond sexual pleasure, femtech investments and new solutions to provide women with their health needs will increase by 2021, “whether the practitioner Pelvic floor muscle training, supplements, perimenopause through post-menopausal solutions, or women saying goodbye to pills and looking for alternative forms of birth control.”

At BTL Aesthetic, the maker of Emsculpt — a popular non-invasive, and muscle-building and body-shaping popular high-intensity electromagnetic therapy device — the company unveiled a pop-up in Beverly Hills to showcase the device. equipment, as well as introducing Emsella, which uses electromagnetic energy to “deliver thousands of maximal pelvic floor muscle contractions in a single session.” According to the company, the contractions “improve the muscle tone of uncontrolled patients.”

Body care services are booming in LA, and medical spas – stylish, boutique style offices, offer accessibility and competitive prices for injections and non-invasive procedures. encroachment – especially common. Med spa Luxbae, which opened in Glendale, has expanded into West Hollywood at 8473 Melrose Avenue. “Our new West Hollywood location is an important milestone for Luxbae, as it strengthens our model for future expansion into major markets across the country, offering bespoke services. beautiful from head to toe for a 360-degree experience,” said founder Suzzie Monroe.

A hair colorist by trade, she assembles face and body treatments (priced around $250 to $3,900) using Evolve – non-surgical body contouring – as well. as hair services (prices range from $70 to $450).