Genvid Applied sciences guardian firm Genvid Holdings introduced that it’s raised $113 million in Collection C Funding to run extra interactive reside occasions like final yr’s Fb challenge Rival Peak.
The corporate has introduced that the cash might be largely directed towards forming a brand new interactive occasion publishing subsidiary known as Genvid Leisure. Genvid Leisure might be liable for “producing and publishing” large interactive reside occasions (“MILEs”) like Rival Peak.
It’s going to apparently be partnering with “main IP holders” to create these occasions, which in the event that they’re something like Rival Peak, will function viewers interplay with in-game characters to create an unfolding, algorithmically-driven story.
Former Netflix VP of Authentic Programming Cindy Holland can even be becoming a member of Genvid in “an advisory position,” to assist with content material technique and acquisition.
Rival Peak didn’t make enormous waves within the online game scene, however its interesting technology and actuality show-meets-video recreation format seem to have stirred up some curiosity from the investor class.