Entertainment

Gaining and Falling Categories in the Mass Market – WWD

The mass market might have been customers’ solely brick-and-mortar entry to beauty final yr, however year-over-year information from IRI tells a distinct story. Among the many most impeded classes are body anti-aging merchandise, which dropped a precipitous 94.1%, whereas lip cosmetics additionally took a tumble. Then again, eye cosmetics and hair coloration remained up. Right here, the highest 5 gainers and high 5 steepest declines within the mass market year-over-year.

5 Largest Gainers:

Eyelash adhesives: +30.8 %
High performer: Duo Eyelash Adhesives

False eyelashes and adhesives: +17.1 %
High performer: Kiss Lash Couture

Unisex hair coloring: +16.8 %
High performer: Splat Rebellious Colours

Make-up combo: +13 %
High performer: L’Oréal Paris True Match

Facial moisturizers: +12.1 %
High performer: Cerave Facial Moisturizers

 

5 Largest Drops:

Physique anti-aging: -94.1 %
High performer: Cleaning soap & Glory

Lip combo: -53.2 %
High performer: Profusion Lip Combo

Lipstick: -28.5 %
High performer: Maybelline Superstay Matte Ink Lipstick

Make-up powder: -20.3 %
High performer: L’Oréal True Match Powder

Males’s reward pack/units: -17.4 %
High performer: Axe Males’s Present Pack

Supply: IRI, year-to-date from June 26, 2021.

For extra from WWD.com, see:

E.l.f. Acquisition Shows Clean Beauty May Be ‘Table Stakes’ — Even in the Mass Market

Mass Market Executives on New Launches from Olay, L’Oréal Paris, and Neutrogena

Master Class: Nathalie Gerschtein

https://wwd.com/beauty-industry-news/beauty-features/mass-market-beautys-climbing-categories-1234887523/ | Gaining and Falling Classes within the Mass Market – WWD

huynh995

Inter Reviewed is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – admin@interreviewed.com. The content will be deleted within 24 hours.

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

10 + seven =

Back to top button