Futures Return to Combined Format – WWD

Many of the challenges facing the apparel industry extend beyond borders. The upcoming Fashion Futures event on December 10 and 11 in Riyadh, New York and Paris, aims to provide an international dialogue platform to address some of the top issues in business.

Organized by the Kingdom of Saudi Arabia’s Fashion Commission, Fashion Futures was originally launched in 2019. From 2021, the event has moved to a digital format and focuses on the theme of “Building” a new fashion system”. The latest version of the combined live and online summit will be broadcast from Riyadh, New York and Paris, allowing viewers around the globe to watch. The educational event is geared towards both industry insiders and passionate fashion consumers.

A key pillar of the two-day event will be sustainability and the promotion of the United Nations Sustainable Development Goals. Kering Group’s Director of Institutions and Sustainability Marie-Claire Daveu will share her thoughts on rebuilding the luxury market to be more sustainable. In another session, Carry Somers, co-founder and global operations director of Fashion revolution, will talk about transparency as it relates to garment workers. Other topics include Amazon Rainforest, textile industry development, slow fashion, second hand and “Eco-Fashion Mindset”.

Another item on the agenda is diversity and inclusion. Africa Fashion Foundation founder Roberta Annan will speak on “Cultural Empowerment Through Local Collaboration”. And a panel included 11 Honoré founder and CEO Patrick Herning, Chromat Creative directors Becca McCharen-Tran and Farai Simoyi, founder of The Narativ will present on “The Harmony of Size, Gender and Color”.

Innovation was also a focus of the conversation, with the aim of seeing how fashion is merging with technology. Mulberry group CEOs Thierry Andretta and Marigay McKee, co-founders of Fernbrook Capital Management and former president of Saks Fifth Avenue, will chat about e-commerce. And By Google Technical team leader and technical director Dr. Ivan Poupyrev will discuss wearable technology.

Rounding out the theme of this event is entrepreneurship. Speakers throughout the two days include the founders behind startups like deadstock textile marketplace Queen of Raw, traceability solution Arianeand fashion technology company X can wear. Additionally, LVMH director of open innovation Laetitia Roche-Grenet will speak on “How startups can shape the future of luxury.

Other topics include the evolution of retail and the future of fashion weeks.

Among the speakers was Sourcing Magazine founder and president Edward Hertzman, whose keynote address will explain why “Status means lagging.”

As part of Fashion Futures, Global fashion exchange will hold a clothing exchange. From December 5 to 10, consumers can bring their used light clothing to the Personage store in Riyadh for a pre-exchange giveaway. Then on December 11 and 12, deals will take place in-store. Those wishing to participate must bring at least one clean and intact item. Instead of exchanging any funds, cardholders are issued one token per item, allowing them to exchange tokens for new items on a one-to-one basis. The event will also include installations and a workshop on sustainability.

“The Fashion Commission is honored to host the Global Fashion Exchange, which will take place for the first time in the Kingdom of Saudi Arabia,” said Princess Noura Bint Faisal Al Saud, General Manager of Ecosystem Integration and program distribution said. Fashion Committee, who is leading Fashion Futures Contract together with Fashion Commission CEO Burak Cakmak. “The activation of GFX aims to change the mindset of not only brands but also consumers towards sustainable consumption and encourage a more sustainable perception in the future.”

https://wwd.com/sustainability/social-impact/fashion-futures-returns-with-hybrid-format-1235012591/ Futures Return to Combined Format – WWD


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