Furlenco launches its furniture subscription service UNLMTD

Every week after the closure of its Sequence D fund-raise of ₹1000 crore ($140 million), on-line furnishings rental start-up Furlenco (a model by Kieraya Furnishing Options) launched what it claims to be the world’s first furnishings subscription service named UNLMTD.

An annual subscription service that provides prospects all of the furnishings and home equipment they need in a single go and at one worth, UNLMTD by Furlenco affords two annual subscription plans — Premium and Lite, the charges for that are paid yearly and work out to simply ₹4,999 monthly for 15 merchandise and ₹3,999 monthly for 9 merchandise, respectively.


The subscription affords a selection of greater than 150 merchandise — designer furnishings and home equipment — which were picked preserving in thoughts the purposeful and aesthetic wants of a house.

It additionally comes with a flexibility of a 45-day window for purchasers to swap and take a look at furnishings until they make up their minds. As a yearly subscription, it is going to additionally give subscribers an opportunity to provide their residence a brand new look yearly or improve their furnishings as their life modifications.

The subscription service is at present out there in Bengaluru, Mumbai, Pune, Delhi, Noida, Gurgaon, Ghaziabad, Faridabad, Hyderabad and Chennai.

“Over time we’ve got learnt that folks arrange their houses, step-by-step over months and years – due to the monetary pressure and the effort and time it requires. We needed to give you a approach to make sure our prospects don’t need to compromise on what they need at residence or the standard of it or the associated fee. And that was the genesis of UNLMTD,” stated Ajith Mohan Karimpana, founder and CEO, Furlenco in a digital press briefing.

“Here’s a subscription service that provides a settee or a mattress or a washer or a lamp, you possibly can take all the things you need for a one-time annual payment. That is actually disruptive and I imagine it is going to change how our shoppers, how the class and the world itself seems to be at furnishings. The funds we’ve got raised will play a essential function on this journey and gas us in constructing the correct of furnishings subscription mannequin for contemporary India,” he stated.

The Indian furnishings rental market at present stands at round $1-1.5 billion in India, which is predicted to develop by $700-750 million by 2022-2023.

Furlenco affords furnishings packages throughout all key classes, together with front room furnishings, beds, eating tables, research options, workstations, loungers, and far more. This expansive product catalogue is now out there to UNLMTD prospects at a hard and fast annual subscription quantity.


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