Frankies Bikinis is the newest brand participate in movement games.
Rapid development Los Angeles-based Swimwear business – yes expand to Footwear, separate men’s swim, beauty, cell phone cases and ready-to-wear items garment, outside cooperation with names like Alo Yoga, Actress Hailee Steinfeld and tennis star Naomi Osaka in the last year – will launch its first activewear collection on Tuesday.
“Activewear is what I feel is an organic next step for myself as a designer and for the brand and our clients,” says Frankies Bikinis founder and creative director. created Francesca Aiello, told WWD. “Over the past year, Frankies Bikinis has been expanding into new categories and the purpose behind this is to provide my clients with more options that they can incorporate into their daily lives both in and on the beach.”
The 12-piece collection, which ranges from $65 to $145 each, includes leggings, bralettes, crop tops, tennis skirts and dresses, overalls, and gym bags. The collection comes in sizes XS to XL and can be purchased at Frankiesbikinis.com, as well as third-party retailers, such as Revolve, Free people and Victoria’s Secret, among others.
Aiello says the garment combines fashion with technical properties – such as moisture-wicking and quick-drying fabric – and thus can be worn all day. There are also tennis skirts with built-in shorts for extra support and pieces made from 80% recycled polyester.
“Our customers are often on the go and want pieces, whether swimming or otherwise [pieces], can be worn on your morning walk to your girlfriend’s lunch date – and this collection delivers on exactly that,” explains Aiello. “Our line has the amazing technical qualities of your activewear, but the versatility to wear for any occasion due to our intense focus on making it focus. much into fashion.
“With each category that we expand, my goal is for them to continue to grow with the brand each season,” the designer continued. “I had so much fun really making the Frankies Bikinis Active so unique and true to our signature style and having so much to add to my sleeve.”
Aiello founded Frankies Bikinis in 2012 while in high school, quickly growing his fan base and working with names like streetwear brand Kith and Sofia Richie models on the go.
The founder says total Frankies sales have grown 70% at a compound annual rate over the past 5 years. The brand’s most recent holiday collection – a combination of Swimwear and garment – had a holiday sales rate of 75% within the first hour of launch. And there are more categories – and the ability to have their own Frankies Bikinis stores – on the horizon.
“I would love to be able to expand Frankies Bikini into new categories alongside swimwear,” says Aiello. “The goal is to continue to offer my clients more categories that they can incorporate into their daily lifestyles, but never stray from the core of the brand. Everything we offer – whether it’s our clean beauty, swimwear, shoes – is something that I use or wear every day; just with a change to my personal Frankies style. So any continued portfolio expansion for the brand will not only be organic and true to myself and the brand, but also something my customers will love and use. [and] wear often.
“And the brick-and-mortar store is something that I think would be great for us to open one day,” she continued. “As we continue to expand our offerings, something like a store of our own is becoming more fun to think about. That said, I really believe in taking my time to perfect everything the brand makes and releases, so I don’t rush into anything and enjoy the growth process. ”
https://wwd.com/fashion-news/activewear/frankies-bikinis-activewear-1235020833/ Frankies Bikinis Launches Activewear – WWD