Forbes Jumps on SPACs Bandwagon – WWD

Forbes is the newest media firm leaping aboard the SPACs prepare.

It has joined forces with Magnum Opus Acquisition Ltd., a Particular Objective Acquisition Firm, to go public in a deal value $630 million. SPACsalso referred to as “clean verify” entities, act as a shell firm that traders pour cash into by way of an preliminary public providing. They then use these funds to accumulate an organization that can inherit its inventory alternate itemizing minus the standard time-consuming IPO course of.

Whereas they’ve been round for some time, media’s curiosity in them solely actually took off in 2020 because the pandemic hit the sector laborious, making consolidation, particularly on the digital aspect, an more and more enticing choice. Corporations slashing advertising and marketing budgets, extra adverts being swallowed up by Fb and Google and enterprise capitalist traders’ waning curiosity in digital media have all performed a component.

Different media firms to have gone down the SPACs route in a single kind or one other embody BuzzFeed, Group 9, Bustle Digital Group and Playboy. Joanna Coles, Hearst Magazines’ former chief content material officer and Cosmopolitan’s ex-editor in chief, additionally teamed up final 12 months with New York Islanders proprietor Jon Ledecky for a SPAC, North Star Acquisition Corp., which raised $250 million in a November public providing. Its prospectus stated it was concentrating on firms within the magnificence, wellness, self care, style, e-commerce, subscription and digital media areas and the next month it revealed it was merging with Barkbox, a subscription service for canine homeowners.

Within the case of Forbes, the transaction is anticipated to shut in late fourth quarter 2021 or early first quarter 2022 and can allow Forbes to additional capitalize on its profitable digital transformation, utilizing expertise and data-driven insights to create extra deeply engaged audiences, and related high-quality and recurring income streams. It will likely be listed on the New York Inventory Change beneath the ticker image FRBS.

Forbes’ present administration staff will proceed to handle the mixed firm upon completion of the transaction beneath the management of chief government officer Mike Federle.

“Leveraging our iconic world model, Forbes has been executing a data-led platform technique and is quick changing into the gateway for companies, entrepreneurs and customers to affix the conversations and take part within the developments which might be shaping the world right this moment,” Federle stated. “With this transition right into a publicly traded firm, Forbes may have the capital to speed up progress by executing its differentiated content material and platform technique and absolutely notice the potential of our iconic model.”


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