Foot Locker on Wednesday launched a brand new partnership with HGC Attire at Foot Locker, Footaction and Champs Sports activities shops.
The 12-piece males’s and girls’s assortment ranging in worth from $34.99 to $99.99 consists of T-shirts, tank tops, board shorts, joggers and hoodies bearing phrases that pay homage to the “Black and Proud” motion of the ’90s equivalent to “Black by Widespread Demand,” “It’s a Nice Day to Be Black” and “Shield the Love.” The phrases characteristic Afrocentric design that hearkens again to early ’90s Black tv reveals, in response to HGC Attire founder Marcia Smith.
The Howard College alumna and veteran began HGC earlier than becoming a member of the navy and managed the model whereas stationed in Germany and on missions in Poland, Italy and Hawaii. Smith moved to the States in 2018 to function the model full time and labored remotely throughout lockdowns as a consequence of COVID-19, however believes she was higher ready after constructing the model in numerous time zones.
Smith added that Foot Locker reached out to hold HGC as a part of its pledge to help Black companies. The footwear retailer pledged $200 million over 5 years to its Black crew members and clients by investing in youth-centric Black-owned companies, growing its advertising spend with Black-owned corporations and entrepreneurs and donating to organizations creating financial improvement and development for individuals of colour.
“They reached out and stated they’d like to have HGC Attire a part of this initiative,” Smith stated. “That is the primary collaboration with Foot Locker.”
Smith added that this assortment is its largest order ever and the largest with Foot Locker.
https://wwd.com/fashion-news/fashion-scoops/foot-locker-launches-hgc-apparel-partnership-collection-1234889683/ | Foot Locker Launches HGC Attire Partnership Assortment – WWD